I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why….
Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018
For years, PR pros have detailed the ‘unique users’ or ‘impressions’ of sites as key performance metrics in reports. However if we’re more curious about those metrics we would wonder what it actually tells us about our coverage….
Diary of: Stella Bayles: Thursday 29th July 2004
Wow today was tough.
I worked so hard to get that coverage. Weeks of event planning, inviting journalists, selling in different story…