SEO

A PRs guide to Google’s new follow vs no-follow rules

Which metric should you use to prioritise your target media?

For many years, monthly unique users or…

The Domain Authority score will be updated on March 5th, 2019

New eBook: Audience Insight in the age of Google

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing.

Why you should love links…

Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below?

eBook: Public Relations’ Digital Resolution

SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Others don’t know what it means and hope it goes away.

PRs Don’t Need to Know about SEO

Or do they…

#PRstack: Using Google Trends to prove audience action

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage.

Using Google Suggest to read the minds of your target customers

Google provides lots of tools to help public relations planning. Google Suggest allows you to read the minds of your audiences or publics. Almost.