SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Others don’t know what it means and hope it goes away.
Google, news and PR have gone hand in hand for years but as we approach the US presidential election finale and await Brexit news in the UK, we’re searching for news more than ever.
So what does this have to do with Public Relations? Quite a lot actually. Here are five features…