PR Resolution

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve…

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry.

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these…

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in…

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and…

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting…

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered…

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the…

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact.

Do they want us in, or do they want us out of their platform when measuring owned media performance?

For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the…

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the…

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get…

We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and…

We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker…

Have you tried using GIFs to make your books stand out?

Part 2 -We Talk With Creator of the PESO Model — Gini Dietrich

Part 1 — How Diageo Measures PESO

(& the Experts Have Their Say)

Putting a price on PR coverage is notoriously difficult.