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The Retail Revolution
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Holiday Marketing Guidelines in an Election Year: Strategies for Brands
Holiday Marketing Guidelines in an Election Year: Strategies for Brands
How brands are optimizing their holiday campaigns amid election uncertainty and reduced shopping time
Srija Rallabhandy
Sep 4
Gamification as Marketing by Duolingo: it aims to be as iconic as Pikachu
Gamification as Marketing by Duolingo: it aims to be as iconic as Pikachu
From a digital app to a real-life experience: Duolingo’s first Pop-Up Store in NYC
Srija Rallabhandy
Aug 26
How Gen Z is Turning to Pinterest for Shopping Inspiration
How Gen Z is Turning to Pinterest for Shopping Inspiration
The Growing Role of Pinterest in Reaching the Next Generation of Shoppers
Srija Rallabhandy
Aug 24
Building Brands on a Budget: How Startups are Winning with Product Collaborations and Giveaways
Building Brands on a Budget: How Startups are Winning with Product Collaborations and Giveaways
Cost-effective Marketing Strategies that Help New Brands Stand Out
Srija Rallabhandy
Aug 22
How Zappos Adds a Touch of Fun to Everyday Life
How Zappos Adds a Touch of Fun to Everyday Life
From Quirky Campaigns to Real Customer Stories, Zappos Finds Unique Ways to Connect
Srija Rallabhandy
Aug 19
Poppi Outspent Gatorade & Dr. Pepper on Advertising
Poppi Outspent Gatorade & Dr. Pepper on Advertising
Can a Startup’s Aggressive Marketing Strategy Disrupt the Legacy of Established Brands?
Srija Rallabhandy
Aug 16
How Apparel Brands Like Carter’s Are Winning Over Budget-Conscious Parents
How Apparel Brands Like Carter’s Are Winning Over Budget-Conscious Parents
Navigating Price Sensitivity and Trendy Demands in Back-to-School Shopping
Srija Rallabhandy
Aug 14
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