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The Road to Marketing Mastery
The Road to Marketing Mastery explores both classical & data science-based marketing strategies. Practical insights to stay ahead in a rapidly changing industry.
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Retention Rate and The Data Around It
Retention Rate and The Data Around It
What is retention rate and what data do we use to calculate it? In this post we will discuss retention rate’s logic and theory, what data…
Tasos Pardalis
Jun 6, 2023
Introduction to Customer Segmentation with flair
Introduction to Customer Segmentation with flair
Customer segmentation is the art of dividing customers into groups based on similar characteristics for targeted marketing.
Tasos Pardalis
Feb 5, 2023
Affiliate Marketing with a touch of data science
Affiliate Marketing with a touch of data science
Affiliate marketing is a method for businesses to reach new customers and for individuals to make money online.
Tasos Pardalis
Feb 3, 2023
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