The Samurai Product
A complete guide to putting together a samurai product that will last for generations
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How Marketers use Psychology against You
How Marketers use Psychology against You
Psychological tactics used by Marketers to influence the customer decision.
Why do you need a product roadmap?
Why do you need a product roadmap?
The product roadmap is a long-term development plan that provides product stakeholders with information about the features which will be…
How to create an effective user onboarding process
How to create an effective user onboarding process
User onboarding is the process by which the new user is introduced to the key offerings of the product. In case the user onboarding is…
Management Lessons from Charles Bukowski
Management Lessons from Charles Bukowski
Charles Bukowski is seldom regarded as a mainstream author inspite of writing some of the bestsellers in his life. He had a sense of…
The lessons I learned in my first two months as a product manager
The lessons I learned in my first two months as a product manager
It’s been two months since I started my job as a product manager. While there have been ups and downs, I have gained a great deal of…
Steps to improve the user retention for your product
Steps to improve the user retention for your product
Gaining a new user is relatively easy as compared to retaining the existing users. A product that is unable to retain a certain percentage…
Why Indian OTT platforms are shifting to the subscription model?
Why Indian OTT platforms are shifting to the subscription model?
Indian OTT (over-the-top) platforms are accumulating new users at a rampant pace. They have moved away from the banal content which has…
Principles that Help me Make better Decisions about My product
Principles that Help me Make better Decisions about My product
Each product manager I have worked with has some mental models that aid him in making better decisions. As a product manager, I have…
Why Mom and Pop Stores in India are in dire need for digitalisation
Why Mom and Pop Stores in India are in dire need for digitalisation
All Mom and Pop stores will be digitalized by 2030 seem like an audacious goal. Though they have employed some digital systems to record…
As a product manager, how can you better manage your time?
As a product manager, how can you better manage your time?
As the adage says, “You cannot do everything” makes perfect sense when you are in product management. Taking on multiple projects…
How to achieve Product Market Fit?
How to achieve Product Market Fit?
The root cause why most of the product fail is because they do not meet their customer demand better than their competitors. In this blog…
Steps to Boost your Sales and Marketing game
Steps to Boost your Sales and Marketing game
How to Approach your Customer amid All the Distraction.
Are you a great manager?
Are you a great manager?
It is usually said that talented employees need a great manager. Most of the time, a manager has no control over the selection of an…
How to find your target customer?
How to find your target customer?
The majority of the time, the companies have no idea who their target customer is. The approach used by them is a hook and bite. It means…
How to use the Outcome, Problem and Solution framework for better product ideation?
How to use the Outcome, Problem and Solution framework for better product ideation?
One of the very profound frameworks which I have found for brainstorming perfect solutions for your product is the Outcome, Problems and…
What you Should know about Streamlining your B2B sales Processes?
What you Should know about Streamlining your B2B sales Processes?
The mistake which most of the salesperson do when starting in this domain is to ignore the human psychology factor in sales conversion. If…
When can you say that you are using a great product?
When can you say that you are using a great product?
In today’s world, we are exposed to many apps which proclaim to solve our problems in 10X ways. However, these products are still learning…
How to make a perfect Persona for your target customer?
How to make a perfect Persona for your target customer?
The first thing which should be kept in mind while creating personas is that persona is not a real person but only a hypothetical…