Digital Marketing

The Scoop: Vol 8. PSFK “Future of Work”; Google Analytics demo account; Owlchemy Labs

PSFK Labs just released their “Future of Work” report called “Cultivating the Next Generation of Leaders”. In this report they dive into the talent and development landscape to…

The Scoop: Vol 7. Instagram Stories; IDEO.org method cards

“Instagram’s new stories are a near-perfect copy of Snapchat stories” is how The Verge referred to yesterday’s roll-out of Instagram’s new feature. Others weren’t so diplomatic with their choice of words. Either way, Instagram’s…

The Scoop: Vol 2. Wayback; YouTube Director; Truth Labs.

An essential tool in the toolbox of any strategist is the wayback machine. If you’re not familiar, the wayback machine is a digital archive of websites in some cases going back to the mid 1990’s. While not every site, and certainly…

With the pace of change led by technology, is it possible a “Digital Strategy 101” presentation by Bud Caddell from 2013 still holds up? You bet it does. And that’s…