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The Scoop by TMP Worldwide

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TMP Labs in The Scoop by TMP Worldwide

Aug 3, 2016

The Scoop: Vol 7. Instagram Stories; IDEO.org method cards

“Instagram’s new stories are a near-perfect copy of Snapchat stories” is how The Verge referred to yesterday’s roll-out of Instagram’s new feature. Others weren’t so diplomatic with their choice of words. Either way, Instagram’s…

The Scoop: Vol 4. Mixpanel’s email marketing research; Mary Meeker’s 2016 internet trends; @hyperisland’s toolbox.

This week, Mixpanel published excellent benchmark data on what makes successful email marketing campaigns. Looking back over the past…

The Scoop: Vol 3. Emotion Tracking in YouTube Videos; Google’s ‘My Activity’; and the Psychology of Snapchat Marketing.

This year YouTube can tout an amazing new statistic — that every single one of the top 100 global brands is running TrueView…