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The S.M.G.
Musings on media, marketing and millennial #lyfe lessons.
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The Underrated Tool To Get Started with Crafting A Basic Social Media Content Strategy
The Underrated Tool To Get Started with Crafting A Basic Social Media Content Strategy
And the best part? You don’t have to pay for it!
Carissa Morais
Jun 24
Brand Building Is Not For The Weak: Lessons From My First Year in The “Dark Side”
Brand Building Is Not For The Weak: Lessons From My First Year in The “Dark Side”
HELL-o from the other side.
Carissa Morais
Aug 19, 2023
7 Lessons I’ve Learned from 7 Years in Media & Marketing
7 Lessons I’ve Learned from 7 Years in Media & Marketing
Sometimes, it comes as a shock to me that I’m 1) turning 30 this year, and 2) that I’ll be approaching 8 years in this industry come…
Carissa Morais
Feb 26, 2022
11.11 Taught Me To Be A Customer And A Better Marketer
11.11 Taught Me To Be A Customer And A Better Marketer
Incredibly late to the party, but I gotta tell this story.
Carissa Morais
May 20, 2021
The Day I Found Out That I Didn’t Get My Dream Job
The Day I Found Out That I Didn’t Get My Dream Job
What a way to ruin a family vacay.
Carissa Morais
Mar 9, 2021
Creating on Tik Tok: How I Proved Myself Wrong
Creating on Tik Tok: How I Proved Myself Wrong
“I still can’t believe you’re on Tik Tok!”
Carissa Morais
Mar 7, 2021
3 Lessons I’ve Learned As A Social Media Director
3 Lessons I’ve Learned As A Social Media Director
Confessions from my short-lived #bossbabe stint
Carissa Morais
Nov 12, 2020
I Was On A Podcast! + Other Things That Happened During the #MCO
I Was On A Podcast! + Other Things That Happened During the #MCO
Honestly, what a time to be alive.
Carissa Morais
May 13, 2020
The Role of Social Media in A Pandemic: Reflections on #COVID19
The Role of Social Media in A Pandemic: Reflections on #COVID19
I was scrolling through Twitter last night and I stumbled upon a retweet:
Carissa Morais
Apr 7, 2020
Social Listening 101: Part Three — Building A Social Listening Strategy
Social Listening 101: Part Three — Building A Social Listening Strategy
Got you covered from the campaign brief to the campaign report.
Carissa Morais
Nov 2, 2019
7 Habits of High-Performing Junior Executives
7 Habits of High-Performing Junior Executives
You don’t always need to learn from leaders. Just sayin’.
Carissa Morais
Sep 23, 2019
Influencer Marketing is Not A Hoax
Influencer Marketing is Not A Hoax
Have you considered the fact that maybe you’re just not doing it properly?
Carissa Morais
May 26, 2019
Is the Gender Swap Filter A Second Chance for Snapchat?
Is the Gender Swap Filter A Second Chance for Snapchat?
Make Snapchat relevant again.
Carissa Morais
May 16, 2019
The Social Media Career Path — Part III: Been There, Done That. What’s Next?
The Social Media Career Path — Part III: Been There, Done That. What’s Next?
It’s time to look beyond the social ecosystem.
Carissa Morais
May 1, 2019
The Social Media Career Path: Part II — I Got The Job. Now What?
The Social Media Career Path: Part II — I Got The Job. Now What?
Congratulations! It’s gonna be a wild ride.
Carissa Morais
Mar 15, 2019
The Social Media Career Path: Part I— Do I Have What It Takes?
The Social Media Career Path: Part I— Do I Have What It Takes?
Ten years ago, my job didn’t exist.
Carissa Morais
Feb 20, 2019
There is More To Community Management Than “Just Customer Service”
There is More To Community Management Than “Just Customer Service”
Don’t make the mistake of overlooking this important detail.
Carissa Morais
Jan 23, 2019
Highlight of 2018: The Day We Won An Award
Highlight of 2018: The Day We Won An Award
I really didn’t see this coming.
Carissa Morais
Jan 6, 2019
The Five Emotional Stages of Being a First-time Manager
The Five Emotional Stages of Being a First-time Manager
Some women say that their life changed when they became a mother. For me, it was the day I became a manager.
Carissa Morais
Dec 16, 2018
Social Listening 101: Part Two — Identifying Opportunities Through Data
Social Listening 101: Part Two — Identifying Opportunities Through Data
So you finally have a social listening tool. Now what?
Carissa Morais
Dec 4, 2018
Social Listening 101: Part One — Do I Need a Social Listening Tool?
Social Listening 101: Part One — Do I Need a Social Listening Tool?
You don’t just listen with your ears, but with your eyes too.
Carissa Morais
Nov 22, 2018
Chasing Your Career Leads You Nowhere
Chasing Your Career Leads You Nowhere
So here I am. It’s 1.57am and I’m surprisingly awake.
Carissa Morais
Oct 17, 2018
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