The C-suite is more effective and trustworthy when engaged on Twitter, Facebook and Instagram, according to new research. These tools can help you overcome a reputation crisis.
INTRODUCTIONMany public relations experts will have sat in a planning discussion where the strategy concerning CEO communications has been discussed. What communications activities are appropriate and which audiences should he or she prioritise? Does he need to be more visible internally and/or…
There are some things all leaders do regardless of their function, industry or location. These include relationship building, visioning and inspiring. These are core competencies that most great leaders possess. But technology and social changes…