Social Networks and the Connected Customer

Jan 19, 2013

Facebook Graph Search Optimisation Hacks

This is part two of my Facebook Graph Search Optimisation series, here you can find my Facebook Graph Search Basics post.

Facebook’s Graph Search tips for businesses post gives Facebook SEO ninjas a number of key areas to hack away…

David Olsen

Jan 18, 2013

Facebook Graph Search Optimisation Basics

Facebook’s ‘Graph Search’ feature will unlock new discovery opportunities for brand pages to reach those who are demonstrating engagement ‘intent’ with their Facebook Graph search query. Pages that optimise both their organic and paid content strategy for…

David Olsen

Jan 6, 2013

2013 is the year of the social customer

In 2012, social media presented new challenges in delivering effective customer service. In 2013, the social customer will emerge as a true collaborator, and help you unlock the hidden value of your customer service.

David Olsen

Nov 11, 2012

Top Facebook Mistakes made by SME’s

It seems like almost everybody is urging business owners to jump into Facebook. The appeal of a free way to market to your customers seems like a dream to a cash strapped small business. Diving into Facebook isn’t risk free, but if you learn from the mistakes of…

David Olsen

Aug 23, 2012

ADMA Forum 2012 — Managing Relationships in an Online Socially Connected World

Here’s my slide deck from my talk at ADMA Forum 2012 — Mostly just key stats and infographics that might be hard to follow without the audio. Let me know if you have any questions in the comments!

David Olsen

Jul 12, 2012

Facebook advertising for arts organisations

Facebook advertising is a simple way to dip your organisation’s toes in the online advertising space. Organisations can either opt for cost-per-click (CPC) advertising or cost per thousand impressions (CPM) options for their Facebook ads. As a general…

David Olsen

Jul 12, 2012

Facebook Applications

Facebook Applications or ‘apps’ give Facebook Page owners the ability to create a Facebook Page that is more engaging than the basic Facebook experience. Facebook apps’ primary benefit is that rather than sending fans away from Facebook to your own website in order to provide them a ‘rich…

David Olsen

Jul 10, 2012

Facebook: One size does not fit all

Facebook offers two distinct ways for your organisation to engage with its community, that of Facebook ‘Groups’ and ‘Pages’. While similar, both offer distinct advantages and disadvantages worth considering before your organisation dives into Facebook.

David Olsen

Jun 20, 2012

Facebook 101

Facebook is a ‘social network’ that lets individuals, groups, or businesses establish their own ‘Pages’ in order to connect with others within the Facebook social network to share information about “what’s happening” in regard to upcoming events or to share photos, videos or links to websites.