The State of the Story

Jinal is passionate about growing purpose-driven brands and building new consumer behaviors.

“I also wish brand leaders would explore outside of their comfort zones, dive into strange and different niches, take a look at how you…

“We have always been at the intersection of culture and business, and we are supercharging this because the moment calls for it.”

Cheryl Overton is a veteran DE&I advisor. She consults brands, providing strategies to help create change from within their organizations.

How should entertainment executives shift their mindset in order to have their brands thrive in any climate?

Turnarounds are very different from startups, but in some ways, they have a similar dynamic: the pressure is on to show results!

Mission and Purpose are closely tied to startup storytelling and are white-hot topics in terms of objectives for senior leadership.

“When we bring all of these photos and stories from various communities together, a more nuanced and diverse historical narrative is…

“Business storytelling is more important than ever as you need to convince investors ‘Why Now?’ to be successful today.”

A list of 19 things leaders can do on Juneteenth to demonstrate their commitment to change. Warning: No excuses necessary!

Every brand is engaging in some type of influencer activation today. Google’s approach was very strategic and holistic…