Is nudging a great idea?
It’s never possible to get a ‘user’ to do exactly what you want them to do unless, to some extent, you’ve considered implementing some form of guidance, user experience, or nudging. The latter is increasingly being used in urban spaces, which are among the best places for nudging applications. And one of the places where it’s most beneficial to utilize.
In this article, I will only focus on nudging applied in public spaces and briefly provide a definition of how it’s used in this area. It’s a completely different discussion when looking at nudge design applications in commercial use and in the digital space; here, there needs to be a closer examination of ethics and morals when nudging is used for commercial purposes. It’s a gray area to distinguish between what is commercial use and what is not. Nudging and deceptive design can sometimes be confused with each other. Read about the dark patterns and deceptive design in UX, in this article: Unmasking Dark UX Patterns: A Deep Dive into Deceptive Design where the term Deceptive Design, which was coined by Harry Brignull is described.
