WSJ Digital Experience & Strategy

We’re excited to share a new episode of our podcast, “In Conversation With WSJ Digital Experience & Strategy.”

Using data science to better understand our content and improve audience experiences

How Programming Strategy came together as a team during a year of lockdown

We are adding 13 new roles in our Experimentation team

Project Boomerang focused on getting new and newly-engaged members coming back to The Wall Street Journal

How we launched two initiatives focused on expanding and improving our audience’s experience.

The WSJ created a sandbox environment for developers and designers to work together from the beginning

How we created ‘Fact Tables’ to simplify and speed up analysis

The shift is part of a broader evolution in our approach to technology