Behavioral science tells us that we are irrational. But it also tells us that our irrationality is predictable.
A nudge is basically a small intervention that influences certain kind of action from you. The concept was popularized by economist…
The industrial revolution pretty much set in stone the 8 hour work day and the 5 day work week. The core motivation for the worker of the 18th century was the money he could earn by trading in his time at the factory.