New business
Maggi entrepreneurs
Can food tech help home-cooks become entrepreneurs
Cloud Kitchens and home-cooking ventures are booming, as customers prefer cooking and ordering food at home. Homecooks can set up their food business with a small budget.
Maggi has launched ‘Apna Food Business’ for Indian women. It aims to help home cooks to set up their food delivery business and online cooking channels. It will provide a monetary support of INR 5lakhs to 10 participants. It has partnered with Indian Food Network to train women with the help of online guides, mentoring, kitchen and studio set up.
Hannan Jatu built a food delivery business during the pandemic Link . In an interview he said, “He says, “It started with mastering dishes I was already familiar with and then mastering new recipes. To practise new recipes, I referred to several cookbooks and videos online…I served this to both my family and friends living nearby and received constructive feedback.”
Apna Food Business will have four stages. In 1st stage it will select 10,000 participants. In 2nd stage it will select 250 entries. In 3rd stage it will select 20 participants. In 4th stage there will be 10 winners, who will get INR 5 lakhs, creative support and kitchen/ home studio set up.
Apply now: Apna Food Business Link
