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The Bootstrappers
A digital media brand for local and independent businesses of India
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Followers
102
Elsewhere
More, on Medium
Advertising
The Bootstrappers
in
The Bootstrappers
Sep 7, 2021
Independent business
Make competitors pay
Sriracha benefits when its competitors…
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The Bootstrappers
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The Bootstrappers
Mar 23, 2021
Advertising
Superbowl 2021
It costs INR 50cr to run a 30 second ad
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The Bootstrappers
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The Bootstrappers
Mar 11, 2021
Advertising
Why advertising fails
Businesses should follow the fundamentals of marketing for the success
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The Bootstrappers
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The Bootstrappers
Feb 2, 2021
Advertising
From negative to positive
A wrong step may help brands
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The Bootstrappers
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The Bootstrappers
Jan 3, 2021
Advertising
Aim for bad taste
Good taste is a myth
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The Bootstrappers
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The Bootstrappers
Jan 3, 2021
Marketing evaluation
Calculate targeting
Return on ad spend evaluate the performance of ad campaigns
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The Bootstrappers
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The Bootstrappers
Jan 3, 2021
Advertsing
Don’t over target
Online advertising does not help in building a brand
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The Bootstrappers
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The Bootstrappers
Dec 15, 2020
Customer is your wife
Advertising legend David Ogilvy’s advice for marketers
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The Bootstrappers
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The Bootstrappers
Jun 19, 2020
Sell, don’t beg
Businesses are pleading customers to buy the products
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The Bootstrappers
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The Bootstrappers
May 24, 2020
Tools is not the strategy
Social media ads do not pay
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