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The Bootstrappers
A digital media brand for local and independent businesses of India
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The Bootstrappers
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The Bootstrappers
Dec 16, 2020
Small business
Community as a business
The Better India built community first, then…
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The Bootstrappers
Aug 22, 2020
Wagh Bakri Tea
The under dog
Being a small brand is a boon in disguise, as it can be more nimble footed than its competitors.
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The Bootstrappers
Jun 21, 2020
Meet Ugly Drinks
A direct to customer soft drinks brand
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The Bootstrappers
May 24, 2020
230 years old & growing
A flour business is as strong as it was in 1790
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The Bootstrappers
Mar 5, 2020
1st anti junk food brand
Slurrp Farm teaches how to pick the right market
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The Bootstrappers
Oct 31, 2019
India’s first peanut butter brand
India loves American businesses. A visit to USA inspired the…
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The Bootstrappers
Aug 26, 2019
Rooh Afza is back after disappearing from the markets
During Ramzan
Rooh Afza disappeared from the…
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The Bootstrappers
Aug 14, 2019
Overnight success of Forest Essentials
It took 19 years for Forest Essentials to become a yearly INR 177 crore revenue brand. In…
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The Bootstrappers
Apr 26, 2019
Insight; FMCG brands love South India
South India consumes more FMCG products than the rest of India
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The Bootstrappers
Feb 19, 2019
Dabur’s longest serving CEO retires
Dabur’s longest serving
CEO Sunil Duggal is stepping down. He was…
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