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The Bootstrappers
A digital media brand for local and independent businesses of India
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Insights
The Bootstrappers
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The Bootstrappers
Jul 20, 2021
Marketing
Pure bullsh!t
Cookie cutter marketing insights do more harm than helping the…
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The Bootstrappers
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The Bootstrappers
Apr 10, 2021
Industry
G for grocery, g for gold
Pandemic has accelerated the growth of online grocery market
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The Bootstrappers
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The Bootstrappers
Apr 10, 2021
Garments
Desi clothing is the new black
Ethnic wear market is growing faster than…
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The Bootstrappers
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The Bootstrappers
Mar 21, 2021
Marketing
Cheat sheet for insights
Market research guide for small businesses
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The Bootstrappers
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The Bootstrappers
Mar 14, 2021
Insights
The real India
India’s elite population is not more than 10 cr
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The Bootstrappers
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The Bootstrappers
Jun 19, 2020
Do businesses lie
Businesses do not say and mean the same things
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