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The B2B Voice Is Different, But It’s Not Quite B2C
The B2B Voice Is Different, But It’s Not Quite B2C
To put it plainly: B2C brands act differently, and there’s a lot they can get away with that your B2B brand can’t. However, the difference…
The Edge.Group
Oct 2, 2017
TheEdge.Email #22 — Subject lines for Alexa
TheEdge.Email #22 — Subject lines for Alexa
How Mailchimp’s epic animations came to be. It’s raining newsletters. Tweets on the East River. LinkedIn Live. Mike Isaac’s Newsletter.
The Edge.Group
Feb 14, 2019
TheEdge.Email #21 — Make unsubscribing easy
TheEdge.Email #21 — Make unsubscribing easy
WTF is a DJ Marshmello. Graydon Carter. Twilio + Sendgrid. Notanewsletter.
The Edge.Group
Feb 14, 2019
TheEdge.Email #20 — Newsletters, Media & Trust
TheEdge.Email #20 — Newsletters, Media & Trust
#UnexpectedBusinessContent. Axios on our attention. Aeromexico’s viral ad. The Currency of Trust.
The Edge.Group
Feb 14, 2019
The Edge.Email #19 — The #Woke Brand Debate
The Edge.Email #19 — The #Woke Brand Debate
Do we remember ads? Pop music is shrinking. The Newsletter Guide to end newsletter guides.
The Edge.Group
Feb 14, 2019
Latest
The Edge.Email — 18th Edition
The Edge.Email — 18th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Feb 14, 2019
The Edge.Email — 17th Edition
The Edge.Email — 17th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Feb 14, 2019
The Edge.Email — 16th Edition
The Edge.Email — 16th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Feb 14, 2019
The Edge.Email — 15th Edition
The Edge.Email — 15th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Feb 14, 2019
The Edge.Email — 14th Edition
The Edge.Email — 14th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Feb 14, 2019
The Edge.Email — 13th Edition
The Edge.Email — 13th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Nov 5, 2018
The Edge.Email —12th Edition
The Edge.Email —12th Edition
Welcome to the weekly newsletter from The Edge Group. The goal of each edition is to help you think differently about B2B content. If…
The Edge.Group
Oct 29, 2018
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