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Buyer Personas are the spine of your Marketing strategy
Buyer Personas are the spine of your Marketing strategy
The BIG subject right now in B2B and B2C marketing is definitely customer experience, which includes the question of customer satisfaction…
Tamara Grunebaum
Jul 19, 2018
The Persona revolution
The Persona revolution
Personas are one of the current hot topics in marketing and it seems just right. In the last few years, marketers have mainly focused on…
Tamara Grunebaum
Jul 19, 2018
Social Selling: from tweet to sale
Social Selling: from tweet to sale
Social Selling: from tweet to sale
Tamara Grunebaum
Jun 25, 2018
Aligning Sales and Marketing…concretely
Aligning Sales and Marketing…concretely
Aligning Sales and Marketing has become a corporate catch-phrase. It’s a favorite topic with Marketing Automation people and has become one…
Tamara Grunebaum
Jun 25, 2018
Account Based Marketing: Why is it so important?
Account Based Marketing: Why is it so important?
Account Based Marketing (ABM) is an customized marketing approach by client/prospect account. Why are these approaches so important today…
Tamara Grunebaum
Jun 25, 2018
The ten awkward truths of Modern Marketing
The ten awkward truths of Modern Marketing
The ten awkward truths of Modern Marketing
Tamara Grunebaum
Jun 25, 2018
Understand your buyers heart
Understand your buyers heart
B2B Buyers’ Journey: get everyone to agree!
Tamara Grunebaum
Jun 25, 2018
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