Branding Inspiration
You’ll find the best logo and brand designs for your inspiration here.
Last updated: February 21, 2024
Welcome to our exclusive showcase, where we delve into the essence and intricacies of brand design.
Our journey through over a thousand crafted brand designs, including comprehensive brand guidelines, styleguides, impactful logotypes, versatile icons, dynamic brand applications, captivating illustrations, distinctive wordmarks, refined iconography, detailed brandbooks, and expressive typography, has led us to a profound understanding of what makes brand design not just visually appealing, but strategically effective.
Each element we’ve curated epitomizes the key parameters of professional brand design: consistency, uniqueness, adaptability, audience relevance, simplicity, storytelling, quality, functionality, and emotional connection.
Dive into our gallery and explore a world where art meets strategy, and aesthetics converge with brand identity.
Here, every design stands as a testament to the power of branding in shaping perceptions and creating lasting impressions.
Our team consist of former designers and we remember very clear how important it is for brand designers and branding agencies to get inspiration while working on their new brand design project.
Take a look and feel free to comment with more links:
NINOX STYLE GUIDE
👨🎨 Ramotion
This brand design is a vivid exemplar of a modern, digital-first brand identity.
The precise logo construction, with its concentric geometry and a harmonious blue-centric color palette, conveys clarity and innovation.
Noteworthy are the clean sans-serif typography and the consistent iconography, which promise seamless brand application across digital and physical platforms, underscoring a blend of simplicity and versatility.
Branding Guideline Presentation
👨🎨 Dmitry Lauretsky
👥 Ronas IT | UI/UX Team
A comprehensive set of brand guidelines, presenting a robust framework for the brand’s visual and communicative representation.
The brand leverages a dynamic color scheme and modern typography that suggests versatility and approachability.
Notable is the use of vibrant, energetic imagery and clean, sans-serif fonts that together create a youthful and inspiring brand persona, aimed at engaging a contemporary audience.
FLYR brand identity design guidelines
👨🎨 Ramotion
An ensemble of brand guidelines and styleguide elements, featuring a logotype, iconography, and typography.
Fluid, forward-moving logomark, coupled with a vibrant blue color palette, embodies dynamism and innovation.
Icons are clean and universally recognizable, facilitating ease of use across various applications, while the typography selection of sans-serif fonts underscores the brand’s modernity and accessibility.
OFFICIAL FIREFOX REBRAND
👨🎨 Ramotion
Firefox logo by Ramotion— fiery gradient and swirling design of the symbol evoke speed and dynamism, while the sleek, sans-serif typography suggests modernity and clarity.
This brand design balances a strong, graphical element with understated, readable text, creating an easily recognizable and memorable visual identity.
TransactionLink Brandbook
👨🎨 Damian Denis
👥 Properly
A detailed set of brand guidelines, which encompasses a styleguide, logotype, typography, and brand applications.
Monochromatic logotype stands out for its minimalistic yet bold approach, ensuring versatility across mediums.
Typography is clean and strong, with a focus on readability, while the color palette uses shades of blue to evoke trustworthiness and professionalism.
T-shirt designs included in the guidelines hint at a comprehensive approach to brand uniformity and market presence.
Concept Sketches
👨🎨 Ted Kulakevich
👥 unfold
Here is process of logotype and iconography development, showcasing various iterations of a brand symbol.
Dtandout element here is the creative exploration of the letter ‘V,’ presented in numerous styles and compositions, reflecting a thorough search for a unique and memorable brand mark.
Red sketch draws the eye, indicating a potential final choice — distinctive for its dynamic angle and bold color, hinting at innovation and passion.
Bobtail Totes Brand Application
👨🎨 JT Grauke
Work pictures brand applications displayed on tote bags, showcasing a logotype with an accompanying abstract graphic.
Logotype stands out for its modern, sans-serif font and distinctive use of a dot motif, which is cleverly echoed in the abstract design on the alternative bag.
Color palette is earthy and warm, conveying a sense of reliability and eco-conscious branding, while the simple geometric shapes provide a versatile and memorable visual identity.
Proemion Style Guide
👨🎨 Ramotion
Styleguide, featuring logotype, icons, and typography. The brand’s logotype is bold and dimensional, creating a sense of depth and innovation.
Icons use a uniform, simplified design language that communicates functionality clearly, while the isometric illustrations and vibrant, contrasting color scheme enhance visual interest and convey a tech-savvy, dynamic corporate image.
STREAMLIT BRAND ILLUSTRATIONS
👨🎨 Ramotion
This work showcases brand illustrations, which are a key component of a brand’s visual language.
Illustrations are vibrant and dynamic, employing a bold color scheme that conveys energy and creativity.
They use a stylized, abstract approach to depict what seems to be a tech or data-driven service, capturing attention with their contrasting colors and energetic human figures, indicative of a brand that values innovation and user engagement.
Mimosa Wordmark
👨🎨 Josh Warren
The image depicts a logotype, incorporating both a wordmark and a uniquely stylized initial ‘M’.
Logotype is crafted with a gradient that suggests depth and dimensionality, conveying a sense of innovation and modernity.
Color palette is playful yet sophisticated, implying creativity and versatility — key attributes for a brand looking to stand out in a crowded marketplace.
Okta Icons Guide Tier 1
👨🎨 Ramotion
The image is an extract from a brandbook or styleguide, focusing on iconography and grid systems.
Icons are designed with clarity and simplicity in mind, ensuring immediate recognition and cohesion across the brand’s visual language.
Notable is the consistency in line weight and the strategic use of negative space, aligning with a clean and modern aesthetic that is likely to be versatile across various applications and platforms.
HoMe — Logo Design for Real Estate Agency
👨🎨 Outcrowd
The image displays a creative brand application, specifically business card designs, featuring a wordmark.
Wordmark is graphically striking, utilizing a grid-based layout that plays with negative space to form the letters “HOME.”
Contrast between the bold, structured typography and the vivid blue background yields a modern and architectural feel, suggesting a brand rooted in design and innovation.
PATCH — STYLE GUIDE
👨🎨 Filip Justić
The image presents pages from brand guidelines, focusing on color palettes and typography. The guidelines showcase a diverse and vibrant color spectrum, conveying a brand that is dynamic and inclusive.
The typography section highlights two distinct font families — Circular and Avenir Next — both known for their modernity and readability, which underscores the brand’s commitment to clarity and contemporary design.
These elements together suggest a brand identity that is both approachable and versatile.
Grofi — Finance & Credit Brand Design
👨🎨 Outcrowd
The work exhibits a comprehensive set of brand guidelines or a styleguide, detailing various aspects of the brand identity such as logotype, color system, typography, and brand applications.
Deep blue color palette is thoughtfully chosen for its association with knowledge and trust — essential for a finance-oriented brand like Grofi.
Logotype’s puzzle piece motif is distinctive, symbolizing interconnectivity and problem-solving, while the clean, sans-serif typography ensures legibility and a modern aesthetic.
Outerlabs Branding
👨🎨 Ted Kulakevich
👥 unfold
Shot showcases various elements from brand guidelines, including logotype construction, iconography, and wordmark design for OUTERLABS.
The logotype is crafted with geometric precision, reflecting a brand that values structure and innovation. The accompanying icons are simple yet evocative, designed for clarity and universal comprehension.
The wordmark employs a bold, sans-serif font that complements the logo’s geometry, together conveying a modern and tech-savvy identity.
Okta Icons System
👨🎨 Ramotion
This brand design portrays a section of a brandbook or styleguide, concentrating on iconography with both outlined and filled styles.
Icons employ a hexagonal motif that suggests connectivity and structure, aligning with themes commonly found in tech and digital platforms.
Consistent use of a bold blue color palette reinforces the brand’s identity as strong and dependable, while the variation between outline and fill provides flexibility for different applications, maintaining visual interest and functional versatility.
KoreLock — Logo Design
👨🎨 Jeroen van Eerden
The image features a logotype for “KoreLock,” part of a logo & identity design likely extracted from brand guidelines or a brandbook.
Logotype employs a modern sans-serif font that conveys a sleek and tech-savvy image, while the accompanying icon — a stylized ‘K’ with interlocking elements — suggests connectivity and security, key attributes for a smart lock brand.
Gradient background adds a contemporary feel, and the color selection is vibrant yet not overwhelming, indicating a brand that’s innovative and user-friendly.
Lerni — Brand Identity for Educational Platform
👨🎨 Outcrowd
The image showcases elements from brand guidelines or a styleguide for “lerni,” including its logotype, typography, color palette, and brand applications.
Logotype is a fusion of a wordmark and a symbol, suggesting both tradition and innovation, which is apt for an educational brand.
Typeface is modern and approachable, and the color scheme employs a gradient of blues that evoke trust and reliability, while the pink adds a touch of creativity and approachability.
These elements are indicative of a brand that is friendly yet authoritative, ideal for an educational technology company.
3D Icons: Services
👨🎨 Rares Cimpean
A collection of isometric icons, which are likely part of a brand’s iconography as defined in a styleguide or brand guidelines.
Icons are rendered in a modern, three-dimensional style, using a monochromatic color scheme with varying shades of blue to signify different functions or actions.
Playful yet clean design of these icons, with a floating effect, suggests a user-friendly interface, likely for a digital product or service, emphasizing the brand’s commitment to innovation and accessibility.
D letter logo
👨🎨 Amir Sayem
The image presents a cohesive brand design that includes a logotype, color palette, and typography, likely extracted from brand guidelines or a styleguide.
The DROMZO logotype features a modern, geometric symbol with a gradient that conveys depth and a dynamic nature, while the sans-serif typeface reflects a clean, contemporary aesthetic.
Color palette is bold and vibrant, suggesting innovation and creativity, which are essential qualities for a brand looking to make a strong impression in the marketplace.
Modern A Letter Geometric Logo Design
👨🎨 Bipol Hossan
The image illustrates a logotype and app icon design for “Aterra,” which is likely part of a brandbook or styleguide.
Logotype creatively integrates the letter ‘A’ with a geometric shape, resulting in a distinctive and memorable logo mark.
Gradient color scheme injects vitality and a sense of innovation, while the clean, sans-serif typography balances the logo with simplicity and modernity.
These elements combine to form a brand identity that is both striking and visually harmonious.
Martian Labs Logo Design
👨🎨 Anthony Gribben
A brand identity design for “Martian Labs,” which encompasses a logotype, wordmark, and brand applications.
Simple yet evocative logo mark, consisting of overlapping circles, suggests collaboration and innovation, fitting for a high-tech or research-focused entity.
Choice of a stark, sans-serif font for the wordmark complements the minimalist aesthetic of the logo, and the use of deep red and blue tones against a dark background creates a bold and authoritative presence, resonant with the brand’s extraterrestrial theme.
Logo Sketches
👨🎨 Ilya Gorchaniuk 🦁
Here is a brand design focusing on iconography exploration. These initial icon sketches demonstrate a diverse approach to visual identity, experimenting with abstract shapes and symmetry.
Consistent line weight and geometric forms suggest a brand that values precision and clarity.
This variety of concepts showcases the creative process behind developing a unique and cohesive set of icons tailored to the brand’s message and values.
Icon Scene
👨🎨 Cary
The image displays an app icon, which is a key part of a brand’s digital presence and can be found in brand guidelines or a digital styleguide.
Icon’s design features a subtle play of shadows and highlights, with a gradient that adds depth, suggesting a tactile feel in a digital context.
Abstract shape and warm color palette give the impression of an inviting and user-friendly application, aligning with modern design trends for approachability and interactive engagement.
Vixafile Logo Design: Letter V + File Folders
👨🎨 Rafij Rahman Rohan
The image illustrates a logotype and app icon for “VixaFile,” which likely come from a brand’s styleguide or brand guidelines.
Logotype combines a custom letterform with a stylized file folder, creating a unique mark that conveys both the initial of the brand name and the nature of the service it offers.
Gradient color scheme adds depth and a contemporary look, suggesting a tech-savvy and innovative brand, while the clean, sans-serif typeface ensures legibility and maintains a modern and approachable feel.
Revenew — Brand Style Guide
👨🎨 Ahmad Wildan
👥 Vektora
There is a comprehensive brand style guide for “Revenew,” incorporating elements such as the logotype, app icon, color palette, and typography.
Logotype is a clever interplay of negative space and abstract forms, suggesting both dynamism and transformation, which aligns with the brand’s focus on renewing revenue streams.
Vibrant purple hues are both energetic and futuristic, enhancing the brand’s identity as innovative and forward-thinking, while the typography is clean and modern, ensuring excellent readability and a professional appearance.
Fostec — Logo and Brand Guidelines
👨🎨 Ahmad Wildan
👥 Vektora
Brand design showcases a part of a brand style guide for “fostec consulting,” detailing the logotype, typography, color palette, and brand applications.
The logotype features a modern, abstract symbol that plays with negative space within a geometric shape, hinting at innovation and perspective in technology or consulting.
The use of a bold sans-serif typeface, ‘Inter Bold,’ communicates clarity and professionalism, while the gradient color palette ranging from aqua to deep blue implies trust, depth, and intelligence, all qualities desirable in a consulting firm.
Ninox Logo Exploration
👨🎨 Ramotion
Шmage exhibits a computer screen displaying various wordmark explorations for “ninox,” which is part of the logotype design process, potentially for inclusion in a brandbook or styleguide.
The evolution from simple text variations to a more defined logotype with an accompanying icon illustrates the meticulous process of branding.
The selected design combines a clean, modern sans-serif font with a distinct blue icon, encapsulating the brand’s identity in a visually appealing and recognizable manner.
Stable: Visual Identity Applications
👨🎨 Ramotion
Brand application posters for “Stable,” showcasing the brand’s visual identity, which would typically be part of a styleguide or brand guidelines.
The design employs a minimalist aesthetic with bold horizontal lines that create an abstract landscape, cleverly symbolizing stability and horizons, which align with the brand’s messaging around “The (r)evolution of the Gas Station.”
The use of a monochromatic palette with a single accent color for visual impact highlights the brand’s commitment to simplicity and focus, effectively communicating the concept of stability in a visual format.
Pixel Corner — Brand Identity Guidelines
👨🎨 Nur Asyrof M
👥 One Week Wonders
The image displays a visual identity guidelines document for “PixelCorner,” which includes elements of a styleguide such as logotype, color scheme, typography, and logo structure.
Brand’s logotype, with its pixelated corner detail, cleverly reflects the company’s name and suggests a focus on digital or technological solutions.
Color palette is modern and fresh, dominated by a vibrant blue that conveys professionalism and innovation, while the clean sans-serif typography supports a clear and contemporary brand image.
Shift Capital Brand Guidelines
👨🎨 Valentin Salmon
👥 anagram
Work displays pages from a brand guidelines document for “Shift,” covering the brand’s visual language, including typography, logotype, and color gradients.
The use of “Sharp Grotesk” typography with its wide range of weights offers a versatile and contemporary feel, suitable for dynamic brand communication.
Logotype is bold and abstract, suggesting movement and transformation, which is echoed in the vibrant gradient backgrounds that convey innovation and a forward-thinking attitude, hallmark traits for a brand poised at the edge of modernity.
Logo Design: Basecrea
👨🎨 Ali Atalay Sencan
This image features a brand application, specifically printed material, for “ABSCER,” likely extracted from a brandbook or styleguide.
The design employs a bold and striking color palette of purple and blue, which is both vibrant and professional.
The geometric patterns and the clean, sans-serif typography suggest a modern and tech-savvy brand identity, while the overlay of color blocks adds depth and a contemporary feel, positioning the brand as innovative and dynamic within the digital landscape.
Bagusin Rumah — Branding and Presentation
👨🎨 Ahmad Wildan
👥 Vektora
A comprehensive set of brand guidelines for “BAGUSIN RUMAH,” encompassing logotype, typography, color palette, and brand applications.
Logotype features a stylized ‘B’ that is both distinctive and representative of the brand’s innovative approach.
Fresh, vibrant green color scheme enhances the visual impact, suggesting growth and vitality, while the clean, sans-serif typography adds a modern and professional touch to the brand’s identity.
Consistency across various materials emphasizes a coherent and unified brand strategy.
Brand Book for SaaS Website
👨🎨 Julien Renvoye
👥 Voila
The image represents a brand style guide, showcasing the typography, color palette, and various brand applications for “CODE de la route.io”.
Bold use of “Lyon Display” typography exudes confidence and clarity, making it suitable for impactful headlines.
Vivid red accent color, used sparingly against a clean and neutral background, commands attention and conveys a sense of urgency and importance, resonating with the brand’s educational purpose in offering efficient driving test preparation.
Overall design language is modern, fresh, and approachable, inviting engagement and learning.
New branding visual language for Paradigm 2.0
👨🎨 Sasha Ermolenko
👥 Mail.ru Design
Branding collage showcasing various elements from a brand style guide, which includes typography, logotype, iconography, color palette, and user interface elements.
Meticulous construction of the logotype with geometric precision speaks to a brand that values technology and design. The color palette is modern and versatile, with a dominance of blue hues that convey trust and professionalism.
Inclusion of UI elements, such as buttons and icons, emphasizes the brand’s digital focus, presenting an identity that is both sophisticated and user-centric.
T I N Y H A N D S
👨🎨 Visual Jams
A page from a brandbook focused on iconography. These icons employ a simple line art style that conveys universal gestures of prayer, love, charity, and spirituality.
Minimalistic approach ensures the icons are easily recognizable and can be applied across various mediums.
Use of negative space and the delicate balance between the lines and forms reflect a brand that values clarity, inclusivity, and a connection to more profound meanings, likely aiming to evoke a sense of community and shared values.
DIABETICS BUYBACK — BRANDING
👨🎨 Kemonn
Image showcases elements from a brand style guide for “Diabetics BuyBack,” including the logotype, color palette, and typography.
Logotype features a modern and friendly design with a lowercase ‘d’ that doubles as a smiling face, symbolizing the brand’s positive approach to diabetic care.
Color palette is composed of soothing blues that evoke trust and reliability, significant for a healthcare-related brand. The typography is clean and accessible, using a sans-serif font that underscores the brand’s commitment to clarity and ease of communication.
Overall, the design elements work together to create a comforting and professional visual identity.
STABLE LOGO SKETCHES
👨🎨 Ramotion
This image presents a process of iconography design, which is a crucial element of visual identity in brand design. The focus here is on the exploration of various geometric and abstract representations, likely to identify a unique brand mark.
Hand-drawn quality suggests an initial stage of the design process, where ideas are being rapidly iterated and refined. The variety of icons, from linear to solid forms, points to a search for a symbol that is both distinctive and adaptable across different mediums.
Emphasis on simplicity and the potential for clear communication through these icons is evident, showcasing the meticulous craft behind creating a visually cohesive and recognizable brand language.
GLASS ICON
👨🎨 Yolanda ju
The image showcases a set of brand icons, which are a critical part of iconography within brand design.
These icons are rendered in a vibrant, three-dimensional style, reflecting a dynamic and modern aesthetic likely aimed at a tech-savvy audience.
Use of gradient colors and geometric shapes creates a sense of innovation and depth, while the floating elements add a playful yet sophisticated character to the designs.
Icons successfully merge the abstract with functionality, indicating the diverse applications of the brand across different sectors such as technology and education.
DEEPSOLVER — BRANDBOOK
👨🎨 Damian Denis
This guide includes various elements like the logotype, color palette, typography, and applications on different backgrounds, which are fundamental to maintaining consistency across the brand’s visual identity.
Design employs a modern and clean approach with a distinctive, fluid logotype that suggests flexibility and innovation. The color scheme is balanced, with a mix of warm and cool tones that are both engaging and professional.
Typography is clearly a focal point, with the use of a sans-serif font that reinforces the brand’s contemporary stance. Overall, the elements displayed work cohesively to create a strong brand identity.
PHONE ICON SET
👨🎨 Lelevien
Ф set of icons that are integral to a brand’s visual identity, emphasizing a contemporary and digital-friendly aesthetic. These icons are characterized by a soft, frosted-glass effect with a harmonious color palette that is appealing and intuitive for user interface design.
Each icon’s design is simple yet effective, using gradient fills and subtle shadows to create depth, making them immediately recognizable and accessible for digital navigation.
The choice of colors, shapes, and the glassmorphism effect work together to form a visually cohesive set, which speaks to a brand identity that is modern, user-centric, and tech-savvy.
VENTURE OUT — BRAND GUIDELINES
👨🎨 Alex Spenser
image illustrates a comprehensive brand style guide, which includes a logotype, color palette, pattern design, visual elements, and user interface components.
Standout feature is the bold and dynamic logotype, which combines a wordmark with a pictorial element, suggesting movement and exploration.
Color palette is contemporary and refreshing, consisting of muted teal, soft coral, and deep charcoal shades, which are likely chosen to evoke a sense of innovation and trustworthiness.
Additionally, the pattern design and UI elements reflect a modern and user-friendly brand identity, with clean lines and an accessible aesthetic. This style guide effectively communicates a cohesive visual language that is both professional and engaging.
COINREAD STYLE GUIDE
👨🎨 Ramotion
a brand style guide, specifically showcasing the logotype and its various applications. The logotype design is clean, with a contemporary typeface that balances readability with a tech-savvy aesthetic.
Сolor palette is vibrant, utilizing various shades of blue and teal that likely symbolize trust, clarity, and technology — fitting for a cryptocurrency brand.
Inclusion of white space guidelines, logo construction, and usage on different backgrounds reflects a meticulous approach to ensuring brand consistency across various platforms.
Tagline “Making cryptocurrency clear” suggests a mission to demystify the often complex world of digital currencies, which is echoed in the clear and straightforward design elements highlighted throughout the style guide.
SLACK LOGO DESIGN
👨🎨 Pentagram
There is no need to introduce Slack, every tech company and startup knows and uses it more or less in their internal conversations. People use to remember the hash ‘#’ symbol and associated it with Slack and Pentagram had to find a way to redesign the way it reflects the current state of the company and yet keep its familiar look. This animation is a good example of how you have to present your logo redesign.
GOOGLE MAPS LOGO
👨🎨 Trollbäck+Company
PINPOINT VISUAL IDENTITY
👨🎨 Joshua Krohn
This brand identity is feels pretty unique. The color palette and the wordmark font treatment feels very ‘crafted’ and as a result make it very approachable and easy to remember. It is very inspiring logo design work.
B = BLOGO ANIMATION — CREMA
👨🎨 Nikita Melnikov
Every digital brand needs to have a logo animation. Nikita did a good job making this into animation of the logo.
NPAUL BUNDY BRANDING
👨🎨 Nicholas D’Amico / DsBD
Very well designed visual identity for Paul Bundy. The color palette and the typeface family make is very memorable and clean. The bold typeface in the wordmark perfectly matches the logo symbol.
PLUGINIUM IDENTITY
👨🎨 LeoLogos.com | Smart Logos | Logo Designer
A visual identity made for software development company. Blue color palette is a good way to invoke trust in every brand. Whether it is a fin-tech or a service provider, blue palette make it feel solid and trustworthy.
We hope you have enjoyed this selection of brand identity. We continuously update this article with more works and we’d very appreciate if you spread the word by sharing this article in your social media.
How to Find Inspiration for your Logo Design
An organization’s logo is the core of their brand identity. It is the face of the brand and isn’t something that gets overhauled or even refreshed often. It shows up online, in print, on packaging, even on uniforms, and free pens. Your client’s, or your own, business needs a lasting, recognizable symbol representative of its personality. Whether you are a logo design master or a new entrepreneur it can be tough to know where to start. Here are a few ideas for getting inspired.
Identify the Brand
First and foremost, nail down some core elements of the brand personality. This may or may not already exist in some form depending on if this a mature organization looking to refresh their image or a brand new company just getting started. Start with things like mission statements, values, long term goals, and target customers. If those don’t exist yet, that’s ok. You can help flesh them out at the same time. Brainstorm adjectives that describe your organization. Are you trustworthy? Are you trendy and fun? Make sure these adjectives are in line with your product or service as well as your customer demographics. Some banks and insurance companies are lightening up their image to appeal to younger customers but older groups may still prefer that these types of institutions portray themselves as trustworthy and stable.
From there, think of other well-known brands that have similar values. They don’t need to be in the same industry, you’re looking for the feelings these organizations evoke. For example, if happiness or fun is one of your adjectives you might look to companies like Amazon, IHOP, Crayola, and LG and find that many include obvious or hidden smiles.
Make note of the types of fonts, color pallets, and styles that are commonly used in the brands you identified which have similar identities. You can use the same approach to look directly at companies that are in your industry or market segment to identify common elements that seem to work within those niches. For example, the company GoldieBlox leverages a stereotypically feminine font and color pallet common to toy brands targeted to girls, but their message is about inspiring girls in new directions. They use their logo and other brand elements to reach the market where it stands, and their language to differentiate their message.
Brush up on Trends
Trends can be tricky. If your intent is to freshen up a dated image, you’ll need to know what traits are going to make a redesign look more modern. On the other hand, if that trend is out next year, your logo is going to be looking dated before it’s done much for your brand. Look for articles on design trends on popular design sites like Dribbble, Canva, or Behance. But be sure to review the why’s and not just the examples. The flat design trend has been around for a while, but it’s starting to be replaced with a “near flat” trend that includes subtle depth through shading and shadowing. Paying attention to the details can help you find an on-message style that will have some longevity. Alternatively, check out design sites like LogoPond which are focused directly on logos.
Graphics marketplace sites are another great source for popular current design trends and ideas. These sites, like Pixelify and Creative Market, offer graphic sets, templates, and fonts for purchase. While a logo generator will produce a pretty generic result, it can still provide some inspiration and help to get you thinking in new directions.
Take a Class
Another place to look is online education sites. This source for inspiration can do double duty. First, sites like LinkedIn Learning (formerly Lynda.com), Coursera, and Skillshare offer fresh educational content from pros and prestige learning institutions in all sorts of disciplines. The courses may be available for free or may require a subscription to access. Some of the classes on offer may explore how-to’s of a particular on-trend style, new tool, or unique technique. Most platforms have a classes aimed at a variety of skill levels so you can either get some basic knowledge or advanced guidance to brush up your skills while seeing what other designers are currently doing. The second reason to consider a course is to simply get your creativity jump-started. Doing something creative in a similar discipline can help get your brain firing and thinking about things new ways.
Summary
Keep your eyes open for inspiration all around you. Our world is full of logos, good and bad. Take note of what works and what doesn’t, as well as what traits and aspects of them say about their brands. Borrow elements that speak to you.
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