Branding Agency in San Francisco (SF) – November 2019
Find the best branding agency in San Francisco, CA (SF) for your startup, B2B, SMB, enterprise or SaaS project.
UPDATED: November 18, 2019
Branding is a pretty complicated term, especially these days, when we have a digital environment (aka the Internet). The topic covers lots of aspects starting from the brand strategy, to visual identity, communication strategy, and a lot more. It governs how a brand communicates, looks, and perceives.
The importance of having a partner for your startup/business who can help to transfer your business mission, vision and values into a digital experience (e.g. marketing website, visual brand identity) is crucial. The result of the work is a cohesive brand that communicates the values in the most conventional way to the target audience, from copy to the website design, the color palette and other elements of the brand.
Branding is a tool that clarifies a unique character of the brand and helps to utilize it in the most beneficial way from the business perspective.
We surfed through a number of branding agencies and tried to find some interesting teams who might be a good fit mostly for digital brands.
📍San Francisco, CA 🇺🇸
Mozilla, Salesforce, Xero
FAQ for choosing a branding agency for a startup or an established business.
Some of the common questions people ask while looking for an agency
Q: How much does branding cost?
A: The price depend on the package. It may include things like tone of voice, mission, vision, values, communication style, verbal identity, visual identity, corporate website, bran application, collateral and much more. We’d recommend allocating a budget of around $60K on brand strategy and visual identity and around $150K and more on the previous scope plus marketing website (aka corporate website).
Q: How long a branding project usually take?
A: Based on our research it takes from 3 months to 12 months depending on the scope.
Q: How does the branding process look?
A: No matter what’s the final delivery, the process always begins with collecting information about the product/service, the audience and the ultimate goal of the rebranding. Then branding audit and equity analysis. What works right now, what doesn’t work and should be removed. Competitive reviews and where the product currently fits and where it should be in future. Then based on that information the either brand strategy or brand identity design process begins. The final output of that work is brand strategy and/or brand identity document aka brand-book that sets a foundation for the the future web design and product design work. It includes logo, colors, typefaces, tone of voice, etc.