Branding Design Inspiration: Corporate & Playful — vol. 296

Discover a variety of corporate and playful branding examples, blending professionalism with creativity, from innovative branding companies.

✨ They Make Design ✨
TMDesign
7 min readJun 17, 2024

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Crescent | Detailed Icons

👨‍🎨 Wesley Marc Bancroft ᴸᵁᴺᴼᵁᴿ

The visual identity presented integrates geometric simplicity with a deep purple hue, signaling sophistication suitable for corporate branding yet flexible enough for playful applications.

Shapes, varying from rigid squares to overlapping circles, suggest versatility, appealing to diverse markets by blending formality with creativity.

This dual approach could effectively cater to both traditional corporate clients and dynamic, younger audiences looking for innovation and approachability in branding.

Shineo Studio Launch

👨‍🎨 Mihai Dolganiuc
👥 Shineo

The logo, with its stark red symbol against a vibrant yellow backdrop, employs a bold color contrast that energizes the brand identity, leaning towards a playful aesthetic.

Abstract form of the logo, reminiscent of both a sunburst and a mechanical gear, bridges the gap between creativity and functionality, appealing to sectors seeking innovation within established frameworks.

Such a design could effectively draw attention in competitive markets where visual impact is paramount.

Petdegree — Petshop Branding

👨‍🎨 Heykiyou
👥 Pickolab Studio

The Petdegree branding uses a warm, engaging color palette and playful illustrations to create an inviting and friendly visual identity.

Сohesive design across different platforms, including packaging and digital presence, highlights approachability and emphasizes the joy of pet ownership.

This branding effectively caters to a consumer base that values emotional connection and the happiness pets bring, setting a welcoming tone for both existing and potential customers.

Surfe Rebrand 👀

👨‍🎨 Bill Kenney
👥 Focus Lab + Odi

Surfe’s branding effectively marries bold typography and a vibrant color scheme to create a youthful and energetic identity.

Integration of playful illustrations and dynamic slogans encapsulates its modern approach to CRM, emphasizing connectivity and creativity.

This identity appeals to a contemporary audience by positioning the brand as both approachable and innovative, ideal for a market that values fresh, engaging interactions.

Frame | AI Software

👨‍🎨 Wesley Marc Bancroft ᴸᵁᴺᴼᵁᴿ

Frame’s brand identity showcases a clean, minimalist design that is both modern and functional, appealing directly to professional audiences seeking efficiency and clarity.

Stark contrast of ‘Focus Green’ against neutral blacks and whites emphasizes key information and guides user interaction without unnecessary distractions.

This strategic use of color and simplified geometric forms underlines Frame’s core message of enhanced focus and productivity, aligning well with corporate branding principles.

Camfly logo

👨‍🎨 Arafat Hossain | Logo Designer

Camfly’s branding artfully combines a vivid yellow and green color palette with a dynamic logo that merges a letter ‘C’ with a bird icon, evoking feelings of freedom and adventure.

Design choices, including the thematic use of air travel imagery, align seamlessly with its core promise of enjoyable vacation experiences.

This vibrant and energetic branding successfully appeals to a youthful, adventure-seeking demographic while maintaining a professional edge that assures quality and reliability.

Arimo — Logo Design Concept

👨‍🎨 Omar Faruk

Arimo’s brand identity effectively harnesses a striking contrast between bold orange and deep navy tones to symbolize both energy and reliability.

Geometric precision of the logo, paired with clean, strong typography, communicates a sense of structure and innovation, aligning with their commitment to building modern dream homes.

This design strategy skillfully positions Arimo as both a leader in construction and a visionary in home design, appealing to discerning homeowners who value both function and aesthetics.

Butexfly Logo and branding

👨‍🎨 Biswajit bain

Butexfly’s brand identity is defined by its vibrant and diverse color palette, reflecting a playful and inclusive approach.

Butterfly logo symbolizes transformation and growth, effectively conveying a message of positivity and change.

This combination of colorful aesthetics and meaningful symbolism strategically positions Butexfly to appeal to a broad audience, fostering a connection through visuals that suggest creativity and optimism.

Quantum — Collaborative Space Branding

👨‍🎨 Mirhayot
👥 Eloqwnt

The Quantum advertisement employs a clean, monochromatic design highlighted by a uniform pattern of white atomic icons, which succinctly symbolizes its focus on VR-based education.

Use of stark, simple typography against a dark background ensures high visibility and readability, effectively communicating the brand’s message in an urban setting.

This design cleverly balances corporate professionalism with a hint of playfulness through the visual metaphor of atoms, appealing to a tech-savvy audience interested in innovative educational tools.

Concerto — Concert Organizer Brand

👨‍🎨 Heykiyou
👥 Pickolab Studio

Concerto’s brand identity vibrantly combines electric purples and vivid lime greens to capture the dynamic essence of music and performance technology.

Bold use of color, alongside playful graphics of guitars and speakers, effectively communicates the brand’s focus on high-energy, high-performance audio products.

This visual strategy not only stands out visually but also aligns perfectly with a target demographic passionate about both music and cutting-edge tech.

RevdUp Logo Design

👨‍🎨 Dmitry Lepisov
👥 Lepisov Branding

RevdUp’s branding effectively utilizes a sleek, modern design with a crisp combination of navy and vibrant green, illustrating its innovative approach to revenue optimization tools.

Logo’s arrow motif cleverly symbolizes growth and upward movement, resonating well with target corporate clients focused on advancement.

This identity successfully balances a professional appearance with creative, accessible design elements that simplify complex data, making it appealing and understandable to its users.

Branding, Marketing, Social Media, Story, Social Media Content

👨‍🎨 Ahmed Rumon | Logo Designer | Branding Expert
👥 Wonlift

MetaQuare’s branding utilizes vibrant gradients and dynamic shapes, capturing the essence of innovation and connectivity within the metaverse.

Visuals, combined with direct, engaging messaging, effectively position the brand as a leader in creating immersive virtual experiences.

This approach not only resonates with tech-savvy consumers but also distinctly stands out in a competitive digital landscape, conveying both professionalism and creativity.

Just Eat Iconography

👨‍🎨 Zach Roszczewski

The design of this app interface effectively combines functionality with a clean aesthetic.

Use of a clear map display paired with concise, easily navigable icons and a bold accept button utilizes a minimalist approach that enhances user experience.

Orange frame provides a vibrant contrast, adding a playful element to the professional, user-friendly layout. This design ensures that the app remains approachable while catering to efficient, task-focused interactions.

Skilled Online Course — Print Mockup

👨‍🎨 SlabPixel Designer
👥 SlabPixel

The “Skilled” brand identity exudes a playful yet focused energy through its use of vibrant purple and green tones, paired with dynamic typographic elements.

Design’s repetition of simplified, bold patterns across varied mediums, from bags to business cards, underscores a cohesive and energetic appeal.

These elements effectively position “Skilled” as both an approachable and professional entity, clearly targeting a young, dynamic audience keen on personal and professional growth.

Cloud Mascot Logo Animation

👨‍🎨 Mihai Dolganiuc
👥 Shineo

This app icon features a mesmerizing blend of gradient colors set against a dark, starry background, evoking a sense of wonder and creativity.

Playful cloud with pause-like eyes symbolizes both pause and reflection, a design choice that smartly integrates functionality with a whimsical aesthetic.

This approach makes the brand memorable and engaging, appealing to users looking for both functionality and a visually enriching experience.

Blendr logo branding dark animation web design app design

👨‍🎨 ALEX BENDER
👥 FANCY

The logo uses a striking geometric design with metallic blue gradients that create a sense of depth and innovation, ideal for a technology-focused brand.

Interplay of sharp angles and reflective surfaces adds a sleek, modern appeal, making it distinctive in a corporate context.

This visual identity combines a professional demeanor with creative flair, effectively communicating precision and forward-thinking values.

Real 3D iOS icons new update

👨‍🎨 Vivivian
👥 Vitality Studio

The app icons displayed combine playful, vivid colors with engaging, simplified designs to appeal broadly, especially to younger or more casual users.

Each icon features a distinct, easy-to-recognize graphic that communicates its function intuitively, such as the green owl for learning or the wave pattern for sound settings.

This blend of fun and functionality captures a balance between approachable, user-friendly interfaces and the efficient, streamlined experience valued in corporate settings.

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✨ They Make Design ✨
TMDesign

A team with 10 yrs of experience in branding web design and UI/UX.