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Top Journalists in AdTech Mini-Series: Kathryn Lundstrom

Top Journalists in AdTech Mini-Series: Kathryn Lundstrom

Kathryn Lundstrom writer at Adweek…
Go to the profile of Shane Austrie
Shane Austrie
Top Journalists in AdTech Mini-Series: Tim Peterson

Top Journalists in AdTech Mini-Series: Tim Peterson

Tim Peterson writer at Digiday…
Go to the profile of Shane Austrie
Shane Austrie
Top Journalists in AdTech Mini-Series: Patrick Kulp

Top Journalists in AdTech Mini-Series: Patrick Kulp

Patrick Kulp writer at Adweek…
Go to the profile of Shane Austrie
Shane Austrie
Ads: Entertain or Lose the Game

Ads: Entertain or Lose the Game

To the average GenZer and/or millennial, ads are tedious, seen as background noise, and provide a break in their TV show to scroll through…
Go to the profile of Lacey Cohen
Lacey Cohen
Contextual Brand Safety

Contextual Brand Safety

Why brands are scared to advertise on your platform in 2020…
Go to the profile of Shane Austrie
Shane Austrie
Using Computer Vision & NLP For Brand Safety

Using Computer Vision & NLP For Brand Safety

Another article in the simplified technical paper series…
Go to the profile of KEONI MURRAY
KEONI MURRAY
Expanding your streaming service while maintaining your niche

Expanding your streaming service while maintaining your niche

We are living in an age of rapid online growth as the internet expands to eclipse traditional technology. At the forefront of this…
Go to the profile of Cindy Syren
Cindy Syren
Latest
Advertising After the Pause

Advertising After the Pause

A Savvy Approach for Streaming Platforms to Partner Revenue Generation With a Seamless Viewing Experience
Go to the profile of Franklin Feng
Franklin Feng
Stop Trying To Control Your Users

Stop Trying To Control Your Users

It may have been acceptable in the ’90s and early ’00s, but not in 2020 and beyond…
Go to the profile of Shane Austrie
Shane Austrie
Simplified Technical Paper: ML-based Contextual Video Ads (on-demand & live)

Simplified Technical Paper: ML-based Contextual Video Ads (on-demand & live)

How to do contextual video ads in live & on-demand content streaming (2020/2021)…
Go to the profile of Shane Austrie
Shane Austrie
Why Your Company Is Really Losing Ad Revenue In 2020

Why Your Company Is Really Losing Ad Revenue In 2020

It is common practice in business to partner with other organizations or to utilize different tools to solve problems your company does…
Go to the profile of KEONI MURRAY
KEONI MURRAY
Ads can be annoying, but yours don’t have to be.

Ads can be annoying, but yours don’t have to be.

It is no secret that consumers dislike ads. Many people install ad blockers or pay extra for upgraded subscriptions to bypass pesky…
Go to the profile of Cindy Syren
Cindy Syren
Why your site may be turning away potential users

Why your site may be turning away potential users

In the age of the internet, virtually every brand needs a strong internet presence in order to succeed. And any brand’s first impression…
Go to the profile of Lacey Cohen
Lacey Cohen
Strategic Advertising —

Strategic Advertising —

How Streaming Platforms Utilize Commercials to Enhance Consumer Viewing Experience
Go to the profile of Margo Boxer
Margo Boxer
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