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Transcript: The Opportunities With Marketing Geographically

Transcript: The Opportunities With Marketing Geographically

This is the fourth and final episode in my mini-series on the importance of Geography for modern marketers. We’ve explored the reason why…
Go to the profile of Josh Muirhead
Josh Muirhead
Geography as a targeting tool for marketing

Geography as a targeting tool for marketing

With the rise of digital marketing, we often neglect geography as nothing more than a targeting mechanism for ads. In this article…
Go to the profile of Josh Muirhead
Josh Muirhead
The marketing of homes

The marketing of homes

If you live in a small town throughout North America, I can almost guarantee you have a dozen realtors, all vying to sell your home and…
Go to the profile of Josh Muirhead
Josh Muirhead
Your Lens is not THE Lens.

Your Lens is not THE Lens.

Geography. Where you live, where you work, where you play. Your life is dictated by the space that you inhabit. Yet, with the rise of…
Go to the profile of Josh Muirhead
Josh Muirhead
The marketing of fitness

The marketing of fitness

The fitness industry is a multi-billion dollar sector, not counting the entire health spectrum, including nutrition and mental health…
Go to the profile of Josh Muirhead
Josh Muirhead
The Four Ps of Marketing — Aka; the Marketing Mix

The Four Ps of Marketing — Aka; the Marketing Mix

Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see…
Go to the profile of Josh Muirhead
Josh Muirhead
Are QR Codes Experiencing A North American Renaissance?

Are QR Codes Experiencing A North American Renaissance?

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without…
Go to the profile of Josh Muirhead
Josh Muirhead
In marketing — you are always pitching.

In marketing — you are always pitching.

One of the core concepts I teach to students is the idea of ‘always pitching.’ This isn’t in a sleazy way where you are trying to sell an…
Go to the profile of Josh Muirhead
Josh Muirhead
The power of consistency

The power of consistency

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals. — E. James Rohn
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Josh Muirhead
Media impacts more than you think.

Media impacts more than you think.

Whoever controls the media, controls the mind. Jim Morrison
Go to the profile of Josh Muirhead
Josh Muirhead
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