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THREAD Insights
Thoughts and opinions from the THREAD team and network. See where our curiosity takes us.
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Who Is Setting You Up — The Thread Group
Who Is Setting You Up — The Thread Group
Succeeding at digital transformation
Tolu A. Oni
Apr 6, 2020
Drawing Patterns
Drawing Patterns
Employing Analytics in the African Retail Space
Tolu A. Oni
Oct 13, 2019
Do You Know Your Customer?
Do You Know Your Customer?
Understanding your customer means choosing to meet them where they are and at the points that matter
Oyin Awosika
Sep 17, 2019
Transitioning From Brick and Mortar to E-commerce: 5 Key Steps
Transitioning From Brick and Mortar to E-commerce: 5 Key Steps
With the growing prospect of e-commerce in Nigeria, more businesses are recognising the need to go beyond the limitations of physical…
Uchenna Ewa Uche
Jun 12, 2019
Africa Needs to Get Big on Big Data
Africa Needs to Get Big on Big Data
Data is now the world’s most valuable resource but Africa is missing out on the benefits of having an entrenched culture of data gathering.
Tolu A. Oni
May 29, 2019
Marketing Should Own Customer Experience
Marketing Should Own Customer Experience
It may take a village to get CX right but Marketing is equipped to drive the charge
Oyin Awosika
May 23, 2019
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