The idea is that people don’t buy coal, they buy warmth. In the same way, a company doesn’t purchase software, they purchase a solution to a problem they have. And the onus is on us to be that solution.
Note from the editor
The idea is that people don’t buy coal, they buy warmth. In the same way, a company doesn’t purchase software, they purchase a solution to a problem they have. And the onus is on us to be that solution.