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Thrill of Driving in Thrill of Driving

Mar 25, 2015

Ford displays Figo Aspire compact sedan; launches new plant in Sanand

Ever since we saw the Figo conmpact sedan at the 2014 Auto Expo, we wanted it. It looks good, the compact sedan design is cohesive as the boot job doesn’t look like an afterthought, and Ford is known to make…

Thrill of Driving in Thrill of Driving

Dec 2, 2014

Ace golfer Tiger Woods endorses Hero

In what could be the biggest sportsman-based brand endorsement in the country, Hero MotoCorp, the country’s biggest bike company, announced a four-year endorsement deal with ace golfer Tiger Woods. Though the numbers of the deal have not been revealed, U.S. media…

Thrill of Driving in Thrill of Driving

Sep 27, 2014

McLaren 625C unveiled for Asian markets

Manufacturer’s have long begun the trend of producing made-to-market cars by incorporating local flavours to woo the customers. The purpose, of course, is to make a car that’ll offer some sort of advantage to the manufacturer, whther it be a tax exemption or a…

Thrill of Driving in Thrill of Driving

Aug 26, 2014

Tata-Land Rover to co-develop 2 SUVs

Rumours of a Freelander 2-based Tata SUV have been floating around since April this year and now Tata has allegedly given leave to co-develop two new SUVs along with Land Rover. Code-named internally as the Q501 and Q502 respectively, the co-developed SUVs should…

Thrill of Driving in Thrill of Driving

Apr 28, 2014

Four-cylinder Porsche Macan — shrewd or sacrilege?

Asia, specifically China and India are huge markets for automobiles and more manufacturers are tailoring their products to suit these markets while toeing the line to keep costs low. The myriad of compact SUVs and sedans launched to conform…

Thrill of Driving in Thrill of Driving

Apr 2, 2014

Management shuffle at Daimler Trucks

German manufacturer Daimler has announced changes in management in its Asia operations. Marc Llistosella, currently MD and CEO — Daimler India Commercial Vehicles (DICV), becomes Head — Marketing, Sales & After-sales, Trucks Asia and DICV effective June 1, 2014…