Startup

Let’s Build a Launch Strategy

1,800 Tiny Cables are on their way to the United States. We should…

Let’s Crack the Universal Product Code

If you’re like me, you’ve never thought much about the Universal Product Code (or UPC). There’s a barcode on everything I’ve ever purchased, sure, and the barcodes obviously corresponded to the item I bought, of course, but there are so many questions:

Let’s Give Everyone a Lifetime Warranty

Growing up in 1990s Connecticut, there was one backpack to rule them all:

Let’s Source Some Tiny Cables

SCENE: Apple Store in a nondescript American mall. People are milling about, thinking about how the…

Let’s Start a Company

A few weeks ago in a Slack channel far, far away…