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Group-by data augmentation for e-commerce datasets
Group-by data augmentation for e-commerce datasets
Introducing a new training strategy for learning user preferences to multi-attribute offers based on a multi-task approach
Artem Kozhevnikov
Mar 24, 2023
Universal Machine Learning approach for targeted marketing campaigns
Universal Machine Learning approach for targeted marketing campaigns
Building a flexible ML framework enabling marketers to create limitless ML-powered targeted campaigns.
Andrey Krivonogov
Mar 24, 2023
Why we use Cloud Composer
Why we use Cloud Composer
Benefits and costs of using Airflow in a cloud-native environment
François Blanchard
Dec 15, 2022
Explaining Data Porosity
Explaining Data Porosity
How to handle diverse data with a permeable data infrastructure
Axel Borja
Jul 1, 2022
Rapid Batch Inference in Google Cloud
Rapid Batch Inference in Google Cloud
How we tweaked Google’s new SQL-based ML Framework to scale our inference stack and accelerate our product roadmap
Tanguy
Apr 1, 2022
4 Design Principles for Robust Data Pipelines
4 Design Principles for Robust Data Pipelines
Design Principals for traditional Software Engineering quickly fail when working with large and diverse sets of data — a new way of…
Mike Aidane
Mar 11, 2022
Optimizing TensorFlow Models for Inference
Optimizing TensorFlow Models for Inference
How we found a simple way to reduce the memory consumption of production models by up to 80% with no loss in predictive power!
João Gabriel Lopes
Jan 28, 2022
SQL is not dead (never was!)
SQL is not dead (never was!)
The SQL language has allowed users to query and transform structured data for decades now.
Nicolas Colomer
Nov 4, 2021
Beyond Cold-Start
Beyond Cold-Start
How Self-Supervised and Transfer Learning Solve Real-life Marketing Problems
Soufiane Eddamani
Oct 21, 2021
The rise of Customer Data Ecosystems
The rise of Customer Data Ecosystems
Will data clouds disrupt Martech giants?
David Bessis
May 21, 2021
The hardest problem in CRM
The hardest problem in CRM
Can you boost revenue without damaging customer equity?
David Bessis
Feb 23, 2021
How to derisk your CDP investment
How to derisk your CDP investment
Bridging the final mile from data to action
Greg Blond
Nov 25, 2020
Efficiency vs eyeballs: should marketers have to chose?
Efficiency vs eyeballs: should marketers have to chose?
Efficiency vs reach is the oldest marketing debate. Thanks to deep learning, marketers can now have the best of both worlds.
Mike Aidane
Jul 24, 2020
How we tamed our multi-tenancy model in less than a week
How we tamed our multi-tenancy model in less than a week
Multi-tenant configuration management can be tricky. What if you treated it the way you treat code?
Nicolas Colomer
Jul 1, 2020
5 design principles for antifragile predictive systems
5 design principles for antifragile predictive systems
To build successful real-world predictive systems, control theory is as important as machine learning
Artem Kozhevnikov
Jun 25, 2020
Scaling customer marketing
Scaling customer marketing
Customer marketing is stuck between unsustainable mass campaigns and unscalable automated triggers. But there is a path forward.
David Bessis
Jun 17, 2020
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