What Are We Doing Differently?

Once again, Seth Godin, author of “Purple Cow”, has left me thinking with one of his daily blog posts. This time, it is about questioning ourselves and our work. And these are questions which, in my opinion, everyone managing a brand should think about to find answers on the real value of his brand.

What are we doing differently? Where does the real value of our brand lie? Are we contributing to something meaningful? What if we stopped?

You can read the post here. Thank you Seth

I am a Designer and Consultant, passionate about design, brands, communication… and how they affect our daily life. I am convinced that taking a critical approach to what we do, encourages us to do things better.

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