Meet Alan, our latest Marketing hire
Alan joined Token as Product Marketing Manager this month! We caught up with him to hear a little more about his background, why he joined, and what his plans are.
Alan here 👋 I joined Token at the beginning of this month. I thought I’d introduce myself and say a little about what I’ll be doing at Token.
Let’s dive straight in.
Tell us a little about your background
I’ve been working in Marketing for a little over three years, all of that being within the London fintech startup space, so it’s an environment I know well.
Before taking on the role at Token, I worked at Curve, a financial technology startup. I joined Curve back in 2015, and learned a lot during my time there — working on a range of things from PR & Comms, all the way to User Experience Research and Design (and every conceivable marketing activity between).
When I started at Curve as an intern, the team was eight people and hadn’t yet launched the product. When I left as Product Marketing Manager, the team was over fifty people, and had grown to over 175,000 sign-ups. I’m excited to now bring the skills I’ve learned along the way to Token!
So, what brought you to Token?
I first came across Token when catching up with Anna (Head of Marketing) — a few follow-up meetings (and some evenings frantically reading up the world of Ethereum) later, I joined the team!
There were two things in particular that made joining permanently an inevitable — and straightforward — decision.
First up, the team. Being in the office environment, it was easy to see that the team had a lot of shared know-how between them, and had a great culture to boot. Moreover, everyone is super committed to what we’re building, which brings me to…
The product. The goal of self-sovereign banking, building a tool to help users have real control and ownership over their financial lives, is something that really appeals to me. We’re not out there to build a product for building-a-product’s sake — there’s a social cause mixed in with the technical one, and that’s worth getting excited about.
What exactly does Product Marketing do?
Generally, Product Marketing means a whole range of things to do with product positioning and messaging, building in customer feedback loops and diving into that data, as well as working out how to get your product out there into the world.
The most important questions for me are about where we sit in our users’ lives — what life before Token looks like, what life after Token will look like, and how we fit into that picture. For now though, I’ll be working on:
TokenAlpha 🚀 The whole team are super excited to be onboarding our first community testers onto the iOS Alpha app. I’ll be doing some work on who should be involved in the Alpha, how to get them engaged with the app, and working out what questions we need to have answered ahead of launch.
Route to Market 📬 As Soon™ ️gets closers to Sooner™️, the Marketing team will be doing a lot of work in preparation for launch — that means identifying the messages that appeal to our potential users, where they hang out, and how best to reach them. A complicated, but fun puzzle to solve.
I can’t wait to get even more stuck into the project — getting to know both the product and our users better, and spreading the Token word. If you want to join me, we’re hiring for a lot of roles. Check them out and say “hello”. 👋
