Open in app
Sign inGet started
The Future for Rent

The Future for Rent

We’ve traded music collections for streaming media and external hard drives for cloud storage services. In the future, will we own things…
Go to the profile of Bansi Shah
Bansi Shah
How to Focus on What is Actually Valuable in a Cashless Economy

How to Focus on What is Actually Valuable in a Cashless Economy

How might faster transactions for goods and services foster deeper relationships with our peers?
Go to the profile of Shane Zhao
Shane Zhao
Hacking Your Way to a Cheaper Tomorrow

Hacking Your Way to a Cheaper Tomorrow

In the near future, when and how you consume will depend on how much you’re willing to pay.
Go to the profile of Scott Paterson
Scott Paterson
Designing for a world without water

Designing for a world without water

Nature knows more than we do about extreme constraints. What can we learn from it?
Go to the profile of Will Carey
Will Carey
Designing Bio-hacks and Exoskeleton Accessories

Designing Bio-hacks and Exoskeleton Accessories

How we learned it’s possible to have empathy for the needs, desires, and emotions for people that don’t yet exist.
Go to the profile of Scott Paterson
Scott Paterson
How Autonomous Vehicles Gave Us Our Streets Back

How Autonomous Vehicles Gave Us Our Streets Back

Take a transit journey through 2029 San Francisco with IDEO’s local correspondent and fictional SF resident Emilie Whitt.
Go to the profile of Alastair Warren
Alastair Warren
I Ate an Algaerito, and it was Delicious.

I Ate an Algaerito, and it was Delicious.

Circa 2029, exploring San Francisco’s hybrid food production and food culture with a local innovator and a team of IDEO designers.
Go to the profile of Alastair Warren
Alastair Warren
Designing for People Who Don’t Yet Exist

Designing for People Who Don’t Yet Exist

How imagined worlds can reveal real insights
Go to the profile of Alex Steffen
Alex Steffen
When Black Ships Bring the Future

When Black Ships Bring the Future

What Meiji Japan can teach us about meeting an unexpected tomorrow
Go to the profile of Alex Steffen
Alex Steffen
Designing the Future, One Napkin at a Time

Designing the Future, One Napkin at a Time

A conversation between Tim Brown and Alex Steffen, moderated by Shoshana Berger
Go to the profile of IDEO
IDEO
About Tomorrow in Progress at IDEOLatest StoriesArchiveAbout MediumTermsPrivacyTeams