Marketers Should Learn to Cook

Bailey Busch
Apr 28, 2016 · 6 min read

What I like about the analogy is how many similarities there are between the kitchen and a product; and the marketing that goes along with it.

And more so, the analogy relates to the broader process of getting something out the door.

“We’re also seeing great examples of design led companies and designers impacting the core of big businesses — like Airbnb, Pocket, Facebook, Google, Slack, and a load of others.” — Joshua Taylor, Designer

Marketing is a compound. It’s a mixture of ingredients — part message, part medium, part audience and experience. Once the product is delivered, you gather feedback, test, repeat. This process creates growth.


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