Have Credentials, Will Travel. 5 NEW Certifications and 3 NEW Superbadges Launched in 2019!

A record number of Trailblazers around the world boosted both their careers and resumes with 2019 Salesforce credentials.

Tracie Ozug
The Trailblazer
6 min readJan 23, 2020

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Salesforce continued to revolutionize the world as we know it throughout 2019, and Trailblazers with fresh Salesforce credentials (both certifications and superbadges) played a major part.

A recent IDC forecast predicts that 4.2 million new jobs will be created within the Salesforce ecosystem by 2024, meaning each one of those new Trailblazers will need our help to realize their personal potential and become all they can be.

“You must always examine what’s working, evolve your ideas, and change the way you do things.”― Marc Benioff

Adding credentials like Salesforce Certifications and superbadges is a great way to shout out to the world, “Over here, I’ve got the skills you’re looking for!” Credentials are also a way to prove you can deliver on the latest and greatest Salesforce innovations.

And now’s the time to enhance your resume with a Salesforce credential. Not too long ago, most Salesforce Certifications were focused on admin and developer roles. But now, they align across all of our clouds and roles — a shift that’s especially welcome for those in other business roles.

You could say that now there really is something for everyone.

Taking flight: 5 certifications launched in 2019

2019 was a year that saw us introduce five new game-changing certifications, popular with newbies and seasoned pros alike. And they already make a big difference in the way organizations achieve unique goals and objectives.

On a personal level, Salesforce Certifications also took center stage on thousands of resumes, helping them stand out from the pack and catch the attention of recruiters all over the world.

From role-based to cloud-based (and everything in between), the expanding portfolio of Salesforce credentials became even more relevant than ever before.

Check out our five new certifications for 2019:

  1. Salesforce Education Cloud Consultant Certification
    The power of Salesforce earned us a seat at the head of the class in 2019, as the Salesforce.org Education Cloud taught higher education institutions how to understand their students from a 360-degree perspective.
  2. Salesforce Einstein Analytics and Discovery Consultant Certification
    With Einstein Analytics, you can analyze data and better understand the story it has to tell — all on one platform — helping any company find the “why” behind their data and take steps to turn that information into actionable objectives.
  3. Salesforce Heroku Architecture Designer Certification
    This new certification created many Heroku heroes in 2019, using this cloud Platform as a Service (PaaS) to design their own powerful app solutions and create a more personalized customer experience.
  4. Salesforce Marketing Cloud Developer Certification
    The first Marketing Cloud certification for developers, it requires hands-on experience as a full-stack developer for Marketing Cloud, including the creation of personalized and dynamic messages, Marketing Cloud scripting languages, reporting, and analytics.
  5. Marketing Cloud Administrator Certification
    Throughout 2019, marketers everywhere found themselves transformed into platform champions with this new certification. It proves they have the skills to respond to common business requirements and they’re ready to do great things within Marketing Cloud, in accordance with up-to-date digital marketing best practices.

Find out how you can Reveal Your Superpowers with Four NEW Salesforce Certifications.

And discover 3 Reasons to Earn the New Marketing Cloud Administrator Certification.

Soaring high: 2019 put the SUPER in superbadges

Alright, so you’re on board with certifications. But what’s so super about superbadges? In a nutshell, they’re next-level credentials that take the skills you’ve already learned and show that you can apply them to complex, real-world business problems.

Consider them (super)badges of honor. All that’s required are prerequisite Trailhead badges on core concepts. While badges represent what you’ve learned, superbadges kick it up a notch.

If you haven’t tackled a superbadge yet, now is a great time to check them out. Here are three brand new ones launched in 2019:

  1. Billing Specialist
    Set up Salesforce Billing and CPQ to ensure accuracy, from quote to payment collection — also part of the Billing Specialist Superbadge Super Set.
  2. Advanced Billing Specialist
    Showcase your mastery of advanced billing processes, invoice generation, and reporting — part of the Billing Specialist Superbadge Super Set.
  3. Selling with Sales Cloud Specialist
    Put Sales Cloud tools to use for business goals and better sales strategy. To earn this one, you’ll study data alignment with Lightning Sync, manage account hierarchy in Lightning Experience, and visualize data with the Lightning Dashboard Builder.

Superbadge Super Sets to supercharge your career

Superbadge Super Sets are a collection of role-specific superbadges that help you demonstrate foundational knowledge like never before. Because they’re paired with other relevant resources, Superbadge Super Sets are also invaluable practice for Salesforce Certification.

Earning superbadges is an excellent way to test your Salesforce savvy and build some confidence before scheduling your exam. And now, thanks to Super Sets, you can take an even deeper dive into a domain, all while getting the invaluable practice you need to prep for certification and land a top job.

Preparing for takeoff: Salesforce Certification Days

2019 saw new Certification Day Webinars help thousands of Trailblazers crush their certification goals. Current and future #CertifiedPros from all over the globe attended our virtual certification preparation webinars, led by talented Salesforce-certified experts.

And that’s not all: Everyone who attended those free webinars earned a discount toward their Salesforce Certification. Now that’s what we call a win-win!

Landing your #CertifiedPro goals

Our story is just beginning. In the new year, we look forward to sharing even more new credentials, lots of certification days, and additional resources to help make every Trailblazer a bona fide, certified success story.

So, if you’re ready to picture yourself in a more professionally rewarding position, we can help. It’s time to evaluate business trends and assess your readiness for tomorrow — how is your industry changing in 2020, and what steps are you taking to face these changes head-on?

Resolve to make Salesforce Certification yours in 2020

For added motivation, we’re now offering a free certification voucher with every paid class registration booked before January 31, 2020*.

“Life grows relative to one’s investment in it.”
― Marc Benioff

Book two classes, get two vouchers. Book three classes… well, you get the picture. Be sure to seize this limited-time opportunity.

Just let your Trailhead Account Executive (TAE) know — they’ll take it from there.

OR

Book your own class, in four simple steps:

  1. Select your class from our Trailhead Academy class offerings.
  2. Click Register Now to view dates and locations.
  3. Choose the location and date most convenient for you.
  4. Enter code NEWYEAR20 at checkout.

It’s that easy! We’ll follow up in early February with your certification voucher details.

Oh, and don’t forget: When the time comes to brag about all your new certified skills, be sure to give yourself a shout-out on social media via #CertifiedPro so we can celebrate with you.

*Terms and Conditions
While supplies last. Receive a certification voucher valued at $200USD with valid paid class registration booked with Trailhead Academy and attended before July 31, 2020. One certification voucher will be issued per each paid registration. Vouchers will be mailed out to the email address provided in the class registration order on or around February 15, 2020. Certification voucher will be valid for one-time use on any Salesforce exam, with a value of
$200USD or less, registered for and completed by December 31, 2020 at 11:59 pm (local time). No refunds will be provided for exam fees paid prior to effective date, on exam fees paid when there was a redeemable voucher, or for unused vouchers. Vouchers are non-transferable, not redeemable for cash, and eligible for use by recipient only.

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Tracie Ozug
The Trailblazer

Member of Team Trailhead Ohana. Sea kayaker and cupcake fanatic. Passionate about helping Trailblazers earn Salesforce credentials to enhance their careers.