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Transmyt

We’re a team of passionate innovators who love all-things digital. We are incredibly hands-on with our clients as execution partners for brands that have strategy in place and need help executing, or taking the lead for clients building from the ground up.

Maximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web Traffic

Maximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web Traffic

In today’s hyper-competitive Software as a Service (SaaS) landscape, it’s not just about driving traffic to your website; it’s about…

Feb 21

What to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal…

What to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal…

In the dynamic realm of marketing, encountering a phase where your strategies cease to yield the desired results is not uncommon. In, fact…

Feb 14

How to be an Effective CMO When Clients and Stakeholders Won’t Take Your Advice

How to be an Effective CMO When Clients and Stakeholders Won’t Take Your Advice

Being a Chief Marketing Officer (CMO) is no easy feat. As the head of a company’s marketing department, you are responsible for shaping the…

Feb 6

4 Things Marketing Management Needs to Know

4 Things Marketing Management Needs to Know

Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer…

Feb 2

The Ethics of AI Writing and the Need for a ‘Human in the Loop’

The Ethics of AI Writing and the Need for a ‘Human in the Loop’

In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial…

Jan 30

MQL vs. SQL: What Different Lead Types Mean for Your Business

MQL vs. SQL: What Different Lead Types Mean for Your Business

If you’re in the business world, you’re probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and…

Jan 25

How to turn Gmail into an Email Marketing Tool.

How to turn Gmail into an Email Marketing Tool.

Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email…

Jan 19

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms…

Jan 17

What Does “Strategy” Actually Mean to CMOs?

What Does “Strategy” Actually Mean to CMOs?

In business, “strategy” is a term that is thrown around frequently, often without a true understanding of its profound implications. So…

Jan 12

What’s the Best eCommerce Platform for my business, and Why?

What’s the Best eCommerce Platform for my business, and Why?

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can…

Jul 6, 2021

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