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Rising Demand for a Declining Watchmaking Trade

Rising Demand for a Declining Watchmaking Trade

Dwindling training institutions, monopolistic trade practices and what it means for the trade of watchmaker.
Go to the profile of Francis Jacquerye
Francis Jacquerye
The Counterintuitive Benefit of Buying a More Expensive Watch

The Counterintuitive Benefit of Buying a More Expensive Watch

A counterintuitive example of how a premium product might actually cost less than a cheap one in the long run.
Go to the profile of Francis Jacquerye
Francis Jacquerye
The Appeal of Wearing a Mechanical Watch in the Digital Age

The Appeal of Wearing a Mechanical Watch in the Digital Age

Five reasons why mechanical watches still attract consumer interest in a Digital Age.
Go to the profile of Francis Jacquerye
Francis Jacquerye
Three Flaws Of The Current Watch Distribution Model, And How They Could All Be Addressed

Three Flaws Of The Current Watch Distribution Model, And How They Could All Be Addressed

Marketeers differentiate between exclusive, selective and intensive distribution strategies (see Principles of Marketing, by John F…
Go to the profile of Francis Jacquerye
Francis Jacquerye
Rise Of The Watch Micro Brands, Incentives And Challenges For Entrepreneurs

Rise Of The Watch Micro Brands, Incentives And Challenges For Entrepreneurs

In Spring 2017, BusinessMontres.com editor and industry expert Grégory Pons counted that there had been in average 2 new watch brand launch…
Go to the profile of Francis Jacquerye
Francis Jacquerye
Watches – Not All That Glitter Is Gold, But Luxury Ain’t For Sure Affordable

Watches – Not All That Glitter Is Gold, But Luxury Ain’t For Sure Affordable

Lew Frankfort is credited with coining the term «affordable luxury» in the mid-1980's while he was repositioning Coach leather goods in…
Go to the profile of Francis Jacquerye
Francis Jacquerye
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