Effective Risk Management at Trendyol

Sevgican Ulutürk
Trendyol Group
Published in
3 min readDec 12, 2023

Plato famously said, “Risk is beautiful,” and at Trendyol, we keep this sentiment close. Our approach to risk management is deeply rooted in the philosophy that risk, while inherent in any business operation, can be navigated effectively through a blend of agility, collaboration, and data-driven strategies.

This perspective is crucial in the dynamic e-commerce sector where rapid changes and unforeseen challenges are commonplace. Our focus is not just on identifying risks but on managing them in a way that aligns with our agile business model, ensuring that we remain proactive and adaptable in the face of uncertainty.

  • Integrating Risk Management with Business Processes

In the fast-paced environment of e-commerce, traditional, rigid risk management models are often inadequate. At Trendyol, we integrate risk management directly into business processes. This integration ensures that risk considerations are not an afterthought but a fundamental part of decision-making at every level. Our risk team works closely with other teams, understanding their challenges and objectives and providing insights on how to navigate risks without hindering innovation or speed.

  • Proactive and Collaborative Risk Identification

Our approach to identifying risks is proactive and collaborative. We engage with various teams, encouraging open communication about potential risks. This collaboration is underpinned by a scenario-based approach where we assess risks at different levels and develop action plans tailored to each scenario. By being involved in the early stages of projects and initiatives, we can identify potential obstacles and work on strategies to mitigate them without disrupting the workflow.

  • Data-Driven Risk Assessment

At Trendyol, we leverage data extensively in our risk management processes. Moving away from abstract risk calculations, we utilize a risk scorecard system, which allows for a more measurable and real-time assessment of risks. This data-driven approach aids in making informed decisions quickly, an essential aspect in an industry where timing can be critical.

  • Agility in Risk Management Practices

Adopting an agile methodology in risk management is key to our success. Unlike traditional models that rely on annual plans, our risk management practices are flexible and evolve continuously. We organize our tasks into sprints, allowing us to adapt to new information and changing circumstances rapidly. This agility ensures that our risk management efforts are always aligned with the current needs and priorities of the business.

  • Team-Centric Risk Decisions

In every aspect of risk management, our teams, business and customers’ interests are at the forefront. We never lose sight of the impact of our risk mitigation strategies on our customers, sellers and teams. Decisions are made with a clear understanding of how they will affect the customer experience and the overall business objectives.

At Trendyol, we view risk management as a dynamic and integral part of our business operations. Our approach is characterized by its agility, collaborative nature, data-driven strategies, and unwavering focus on our communities. We believe that by embracing these principles, we can navigate the complexities of the e-commerce landscape effectively, turning potential risks into opportunities for growth and innovation.

For those interested in learning more about our risk management strategies or in exploring opportunities within our team, we welcome you to connect with us on LinkedIn and explore our current openings.

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