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Data Driven Marketing
A New Approach to Dealer Advertising in Canada
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The Importance of Diversifying Your Media Spend
The Importance of Diversifying Your Media Spend
We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was…
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Jul 30, 2018
Why You Should Never Overlook Bing In Your Marketing
Why You Should Never Overlook Bing In Your Marketing
(Featured Partner Series)
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Jul 30, 2018
Why You Shouldn’t Search For Your Own Adwords
Why You Shouldn’t Search For Your Own Adwords
“Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.”
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Jun 14, 2018
Leads: Friend or Foe?
Leads: Friend or Foe?
Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where…
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Jun 14, 2018
Audience Data: How We Find Your Perfect Buyer Through Targeting
Audience Data: How We Find Your Perfect Buyer Through Targeting
When it comes to audiences, marketers have traditionally taken a pinch of science and a dash of guesswork to define who they target. Some…
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Feb 5, 2018
Latest
The Importance of Dynamic Creative in Ad Campaigns
The Importance of Dynamic Creative in Ad Campaigns
Digital advertising is full of buzz terms that can make your brain ache. We get it, we’re not immune to a little jargon overload ourselves…
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Feb 5, 2018
A Day In The Life Of An OSC (Online Strategy Consultant) — by Madeleine Dubé
A Day In The Life Of An OSC (Online Strategy Consultant) — by Madeleine Dubé
8.30am
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Feb 2, 2018
The Secret To Finding The Perfect Buyer
The Secret To Finding The Perfect Buyer
At TRFFK powered by autoTrader.ca, we track consumers through every step of their buying journey. See how we do that in the short video…
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Feb 2, 2018
Latest
The Digital Marketing Solution For Automotive in Quebec
The Digital Marketing Solution For Automotive in Quebec
When autoTrader.ca saw the problems their Quebec dealers were facing with digital marketing, they decided to find a solution. Tune in here…
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Feb 2, 2018
Why Amazon Wants To Take Over Your Dealership
Why Amazon Wants To Take Over Your Dealership
Most of us have our own private love/hate affair with Amazon. We love how easy it has made life, putting almost anything and everything we…
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Jan 23, 2018
The Top 5 Things Our Dealers Ask Us About Digital Advertising (and our experts’ answers!)
The Top 5 Things Our Dealers Ask Us About Digital Advertising (and our experts’ answers!)
“Judge a man by his questions rather than his answers.” — Voltaire
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Jan 19, 2018
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