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Tribe Dynamics
Earned Media insights and trends for the modern lifestyle brand.
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Henkel Acquires Cult-Favorite Curly Hair Brand DevaCurl
Henkel Acquires Cult-Favorite Curly Hair Brand DevaCurl
Adding to the growing list of exciting beauty acquisitions in 2019, German chemical and consumer goods corporation Henkel announced its…
Christina Vasiliou
Nov 14, 2019
Drunk Elephant & Shiseido: An Earned Media Look at the $845M Skincare Acquisition
Drunk Elephant & Shiseido: An Earned Media Look at the $845M Skincare Acquisition
Another day, another momentous skincare acquisition: as announced on October 8th, Japanese beauty giant Shiseido has purchased a 100%…
Tribe Dynamics
Oct 21, 2019
Instagram as a Launch Vehicle
Instagram as a Launch Vehicle
We look at four up-and-coming brands that successfully leveraged Instagram to make their makeup debut.
Tribe Dynamics
Mar 2, 2016
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