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Migrating to Google’s Single Request Architecture (SRA)

Migrating to Google’s Single Request Architecture (SRA)

A trip through Tripadvisor’s ad serving infrastructure
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Tripadvisor
Cutting processing time by 99%: Improving data synchronization between Tripadvisor and a marketing…

Cutting processing time by 99%: Improving data synchronization between Tripadvisor and a marketing…

How we achieved a monumental leap in data synchronization performance.
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Tripadvisor
Navigating the challenges of personalized notifications at scale: Part 2

Navigating the challenges of personalized notifications at scale: Part 2

Building the layout, generating the code, and handling each of our many use cases.
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Boosting marketing efficiency with Google Tag Manager: How Tripadvisor achieved data safety and…

Boosting marketing efficiency with Google Tag Manager: How Tripadvisor achieved data safety and…

Google Tag Manager (GTM) offers significant benefits by allowing marketing and analytics teams to manage pixels and tags without relying on…
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Revolutionizing Travel Reviews: Tripadvisor’s AI-Driven Summaries

Revolutionizing Travel Reviews: Tripadvisor’s AI-Driven Summaries

How the Tripadvisor Machine Learning team is using generative AI & Large Language Models (LLMs) to distill user reviews into a helpful and…
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App performance in the era of the shrinking attention span

App performance in the era of the shrinking attention span

How to increase page engagement when high-latency becomes an issue
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Tripadvisor
Engaging the next generation of STEM professionals with STEMatch

Engaging the next generation of STEM professionals with STEMatch

In October of 2023, Tripadvisor employees organized a collaboration with Boston-based nonprofit STEMatch to host an interactive and…
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Navigating the challenges of personalized notifications at scale

Navigating the challenges of personalized notifications at scale

By Maciek Klimkowski , Principal Software Engineer, CRM Platform
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Tripadvisor
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