True Native Media - Articles

Podcast Advertising KPIs

Tracking and podcast advertising KPIs are a sticking point right now with a lot of advertisers. They see podcast ads as a digital product. Banner ads and email ads and social media ads are all trackable, so it’s only natural that a podcast to be trackable as well.

What’s in A Podcast Advertising Contract?

What’s in a podcast advertising contract?

Whether you’re working with a large network or an individual show, the podcast advertising contract is the most important part of the exchange between you and any podcaster. Often times…

Podcast Advertising Examples and Which Ads Work Best

This is a question that we get from new podcast advertisers a lot. They’re intrigued and excited to put an ad together and get started, but aren’t sure what works best on a podcast, since it’s such a new medium. There are tons of podcast…

The 4 Things Every Podcast Should Have Before You Place An Ad

Many brands are excited to wade into the podcast advertising pool, and there are so many podcasts and networks out there, getting started can be confusing. Jumping into the water will be a little less risky if your potential…

The Different Types of Podcast Ads

One of the more confusing parts of getting into podcast advertising is the different types of podcast ads most podcasts offer. There are 2 main types of ads, delivered 2 main ways.

New Show Announcements!

We at True Native Media are so proud and excited about our current roster of show. While we don’t have a current running list of shows on our website (for podcaster privacy reasons) we want you to know that we are thrilled to represent a very diverse, successful and hard-working group…

The Podcast Consumer — A Summary of Edison and Triton’s Findings

The latest information on who our podcast listeners are, and I’m very excited to give you the rundown! We already know that the podcast listener is loyal, affluent, skews on the younger side, and listens to podcasts…