There are four primary characteristics of a good watermark. Of course, depending on the purpose of the watermark, the relative importance and specific details of each…

TrufoAI in Trufo

Feb 19

How do Trufo’s Watermarks Stack Up?

An evaluation of Trufo’s watermarks.

TrufoAI in Trufo

Feb 19

Benchmarking Watermarking

An open-source standard for evaluating modern watermarks.

TrufoAI in Trufo

Feb 18

Our Vision

Embedding trust in digital media.

Like 70% of American adults, we believe that misinformation is one of the greatest threats facing society today.
We believe that the recent improvements in generative AI, while exciting and beneficial…

Jiaxin Guan in Trufo

Feb 18

Why Watermark (Everything)?

A cryptographer’s perspective.

TrufoAI in Trufo

Feb 15

FAQs

This page is broken into four sections: (1) company, (2) watermarks, (3) authentication, and (4) product & plans. Please scroll down or CTRL+F as appropriate.

Trufo

What is Trufo?

TrufoAI in Trufo

Feb 15

Intro to Trufo

Embed trust into your digital assets.

Step 1: Create an annotation.

Source Attribution

Trace digital content back to your Trufo account, bolstered by verified socials &…