Apr 2023 Twosletter ✌️
“Fantastic app. [Twos] fits my needs perfectly. Give it a try — you will love it ❤️” — Moe150
Thank you for being a part of our journey to build the best place to write, remember, and share.
Here’s what’s working and what’s upcoming with Twos ✌️
From March 2023…
KPIs + big wins
+87 daily active users (907), +10.61% MoM.
18% new user weekly retention, +0% MoM.
Twos Guys viral videos (732k views, 124k likes, 8.4k shares).
Continued organic growth with a $0 ad budget.
What’s moving the needle
Viral video on Instagram + ripple effects.
Shoutouts by influencers with large audiences.
Discord community engagement + members: 874 (+69).
Medium reads (3k) + followers (5.51k, +230).
Twitter conversion + followers: 1,013 (+87).
YouTube conversion + followers: 1,029 (+99).
Product
Added bottom navigation bar.
Improved Android performance.
Improved multi-word search.
Improved Twos World.
Added custom colors for bookmarks, tags, and highlights.
Added following and followers.
Fundraising
Met with potential investors.
Marketing
Viral video reached 663k views and 123k likes
Launched onboarding email campaign.
Mentioned in David Pierce’s post on The Verge.
Mentioned in Shu Omi’s to-do apps video.
Mentioned in melocreating’s productivity video.
Mentioned in SapoTek (Portuguese) blog.
Mentioned in Andy Sporring’s Medium blog.
Mentioned in Rabbit Ideas newsletter.
Coming up in April 2023…
Product
New designs from SumTech.
In-app notification improvements.
Android payments.
Widget improvements.
Photo improvements.
Adding badges and streaks.
Fundraising
Exploring a small round.
Marketing
Short-form video content.
“How Twos” webinar 3.
Experimenting with first paid influencer collab.
Releasing new merch (sneak peek below).
Conducting community testimonial interviews.
Testing messages with ads.
Write, remember & share w/ Twos: https://www.TwosApp.com?code=baller
Personal website: https://www.parkerklein.com
Instagram: https://www.instagram.com/twosballer/
Twitter: https://twitter.com/TwosBaller
LinkedIn: https://www.linkedin.com/in/parkeraklein
Medium: https://parkerklein.medium.com/
TikTok: https://www.tiktok.com/@twosballer
#SharedFromTwos ✌️
