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Advertising for mobile apps & games. Media buying. Google ads. Facebook ads. Snapchat Ads. TikTok Ads. Hottest Trends. Read more about the latest news from the mobile marketing industry.
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Udonis
Oct 6, 2021
Apple Search Ads: A Complete Guide for 2022
Have you ever used Apple Search Ads? We did it for you…
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Andrea Knezovic
May 19
10 Inspiring Advertisement Examples for Marketers and Students
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Andrea Knezovic
Oct 18, 2023
Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations — Udonis
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Editor's Picks
Why Are IP-Based Mobile Games Dominating the Industry — Udonis
Why Are IP-Based Mobile Games Dominating the Industry — Udonis
Did you know that almost a quarter of mobile game revenue in the United States was generated by IP-based mobile games? (SensorTower)
Andrea Knezovic
Jul 5, 2023
Temple Run 2: Analyzing Its Recording-Breaking Success — Udonis
Temple Run 2: Analyzing Its Recording-Breaking Success — Udonis
The Temple Run series is known as some of the best games ever made.
Andrea Knezovic
Jun 14, 2023
Arcade Idle: Analyzing the Trending Hybrid Casual Genre
Arcade Idle: Analyzing the Trending Hybrid Casual Genre
Whether you call them idle arcade or arcade idle games, one thing’s for sure — this genre is quickly transitioning from niche to trending…
Andrea Knezovic
Jun 19, 2023
Monopoly GO: Ending Coin Master’s Casual Casino Reign?
Monopoly GO: Ending Coin Master’s Casual Casino Reign?
Monopoly GO made a big splash in the casual mobile game market. Click here to learn about its addictive game mechanics & smart monetization
Andrea Knezovic
May 24, 2023
63 Best Mobile App Conferences 2024 [Complete List]
63 Best Mobile App Conferences 2024 [Complete List]
Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events…
Andrea Knezovic
May 11, 2023
11 Best VR Games to Play in 2023
11 Best VR Games to Play in 2023
Wondering what are the best VR games on the market right now? Click here and learn about the most exciting VR expriences.
Andrea Knezovic
Dec 14, 2022
Latest
Click-Through Rate (CTR): Meaning and Formula
Click-Through Rate (CTR): Meaning and Formula
Click-through rate (CTR) is an essential advertising metric every marketer needs to master. Learn why it’s important, how to calculate it…
Andrea Knezovic
Jun 4
40 Advertising Metrics and KPIs You Can’t Afford to Ignore
40 Advertising Metrics and KPIs You Can’t Afford to Ignore
When evaluating the success of your mobile marketing campaigns, you should track a variety of advertising metrics on dashboards. This will…
Andrea Knezovic
Jun 4
What Is an Ad Network? Definition and Examples
What Is an Ad Network? Definition and Examples
Learn what is an ad network, what it does, and how to choose the one that aligns with your advertising goals.
Andrea Knezovic
Jun 4
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