Unbounce — Zapier
Every online business needs a good landing page. A Landing page is a separate page designed for marketing campaigns. According to Unbounce, landing pages are a way to make your visitors to take action once they find your website. Granted, your business needs a good landing page. Unbounce helps you create an impressive landing page, but you might need more features to make your landing page complete. This is where integrations come in. One of the most beneficial integration is the Unbounce Zapier integration.
Why Use Unbounce Integrations
Integrations play an important aspect in your business. When you need your landing page to be whole to offer improved customer service, you can have integrations such as MailChimp, Google Analytics, and Zapier. Most of the integrations you can have on your Unbounce account allow you to automate repetitive tasks so that you can concentrate on the aspects of your business that bring in money.
When you integrate automation tools such as Zapier, you will have more time to concentrate on your business. These integrations also make it easier for you to manage different aspects of your business. Integrations such as Google Analytics allow you to collect data that you can use to improve your business and service for your customers.
With Unbounce Zapier integrations, not only will you find it easier to manage your business and your landing pages, but you will also make it easier for apps and tools within your landing page to communicate. When tools and apps communicate with ease, your landing page will be easier to manage, and this is a great thing for customers who need to find services and products with ease.
What is Unbounce and How Does It Help Your Business?
Unbounce helps you build landing pages by dragging and dropping the landing page elements. Instead of creating a landing page from scratch, Unbounce offers you templates that you can use to create the pages. If you do not like the templates, you can still drag the elements on a blank page and create the landing page you prefer.
With the landing pages from Unbounce, you will get:
• A way to make your visitors take action
• Keep your visitors coming back
• Collect your visitors’ details
The key product of Unbounce is their landing page creator, and this is where Unbounce shines the most.
The Unbounce landing page builder is an intuitive platform. Users do not need to know how to code or be a developer to create pages on the platform. Again, you do not need to spare a lot of time to create a landing page from the landing page builder. With the landing page builder, you have the flexibility to create the kind of pages you like without employing any coding skills or taking more than 20 minutes of your time. Even better, the platform allows integrations, so you can make it better for your business and your visitors.
Popups and Sticky Bars
Unbounce offers popups and sticky bars as standard features in all their plans. The popups can be customized to meet your website needs and fit. Once you create a popup, you can tweak its session length (time it appears on a page), referral URL, location, and cookies. With this feature, you do not need an expensive opt-in builder.
Sticky are also great when you need to impress your customers more. These are heading-like elements that stick to the top or bottom of your page, and they ascend or descend as a visitor browses. This is a great feature when you need to boost conversions.
Besides Zapier, Unbounce is compatible with so many other integrations including:
• MailChimp
• Campaign Monitor
• Aweber
• GetResponse
• ConvertKit
• Marketo
• SalesForce
• InfusionSoft
• Hubspot
• Active Campaign
Besides, you can integrate with Zapier. The beauty of Unbounce Zapier integration is that it offers you more than 900 integrations through its interface. All you need is a Zapier account.
Besides the integrations, Unbounce offers you more than 100 templates to choose from. You can filter the templates to pick the one you need or pick the most popular. While creating your landing pages, you have the support and the security you need from the Unbounce team.
Understanding Zapier and Its Importance on Your Business
Zapier makes it easy for you to manage your business by bringing your most important apps and services together. With Unbounce Zapier integration, you can have your Gmail, Slack, and MailChimp all in one place. When you connect the apps and services, the service allows you to automate repetitive tasks without the need for any coding or developing skills. When you need to create a workflow that makes your daily business management easy, you can rely on Zapier.
For instance, may be you receive a lot of email address through your landing page, and you need to save them in Dropbox or any other service. You can do that through Zapier. You can even automate the process so that you never have to be there to save the emails. This way, you save the time you’d have spent doing that repetitive task.
The app integrations you create using Zapier are referred to as zaps there — are hundreds of them you can create. These zaps make it easier for you to manage your business. There are more than 300 ways to create automated workflows that make your work easier with Zapier.
It is easy to use Zapier as long as you understand four things:
• Zaps
• Trigger
• Action
• Task
A zap refers to an automated workflow between different apps and services. For instance, you can create a zap that saves Gmail attachments to a cloud service such as Dropbox. There are hundreds of zaps you can create. A zap consists of a trigger and an action or more actions.
A trigger denotes an event that initiates the zap. After setting up your zap, the service monitors the app waiting for the trigger. For instance, if you set a zap to save Gmail attachments to Dropbox, Zapier will monitor all emails coming in through Gmail until it sees one with an attachment.
An action, on the other hand, refers to an event that executes what you set the zap to do. It can be sending an automated email or uploading an attachment to Dropbox. Each action your Zap completes is referred to as a task. Depending on how busy your business is, Zapier can complete thousands of automated tasks every day. To get the best Zapier plan, you need to estimate the number of tasks your zaps might need to run every day.
All you need to get started with Zapier is a free account. Enter a few identification details. and you are good to go. You can test the service for 14 days after which you will need to create a paid account.
Once you integrate the service with your Unboumce account, it will be easier to create zaps. You can start with the already created zaps, premade workflows, or learn to create more as you go.
Integrating Unbounce
Unbounce works great, but the Unbounce Zapier integration works even better. It would be great if your business has an impressive landing page, but it is better if your landing page can have more features to meet your needs. Unbounce integrates with services such as Aweber and MailChimp directly. However, there are many more services that might need Unbounce.
One of the ways to integrate Unbounce on your service is by using WebHook.
Integrating Unbounce with WebHook
Unbounce sends you a notification to a service of your choice whenever someone takes any action on your Unbounce landing page. If, for instance, you use the landing page to collect data on your page, Unbounce sends you a notification whenever a visitor enters data on your data collection form. You not only get a notification, but also more details about the data captured and the data about the page that the visitor was on.
It is easy to integrate your service with Unbounce. You might need to write a few lines of code to integrate your service with Unbounce. The code allows you to parse with WebHook notification. For instance, if you use a tool such as acmeCRM and you need to push leads to acmeCRM after capture, you can use the steps below:
• Start by writing code to parse the WebHook post object. Unbounce offers a tutorial to help you in writing the code.
• You need to provide a URL in the acmeCRM where the user will find the Unbounce Webhook. You can place the URL anywhere in acmeCRM. You might want to create a unique URL for different users to understand where the lead comes from. The easiest way to do that is to embed a user account ID.
• Users will need to copy the UIRL you provide and paste it in the Unbounce WebHook integration dialog. Your users in this case will be the businesses with Unbounce landing pages.
• As long as you parse the script with the WebHook post, users will see Unbounce leads with ease.
If you are ever lost not knowing what to do, you can always check how to integrate WebHook.
Setting Up Zapier Integrations
Instead of making so many integrations, you can integrate Zapier and have more than 60 integrations and so many other workflows to make your work easier.
Unbounce Zapier integrations allow you to create at least 60 premade workflows and so many others that you can create apart from the prebuilt workflows. These zaps allow you to link at least two applications and automate some tasks with so much ease.
The Unbounce Zapeier integration helps you link your Unbounce with other tools in your marketing stack without using any code. Using the service, you can send leads and form data to apps that do not directly integrate with Unbounce.
Here, you do not need WebHook, which requires a few lines of code, or any special coding skills. If you are ever lost, you can seek help from the Unbounce community. You only need five minutes to set up your Unbounce Zapier integration and start automating tasks.
1. For starters, sign up for a free Zapier account and have an Unbounce account with an already published landing page with a sticky bar and an overlay. The process is as simple as follows:
2. Open “All Pages” screen from your Unbounce account and pick the page you need to integrate with Zapier.
3. From here, you will see a Page Overview screen. Click Integrations and then click Powered by Zapier from the Integrations screen.
4. Sign in to your Zapier account. If you have not create an account with Zapier, click “Sign Up” and create an account to start using Zapier.
5. Authorize the connection
6. You can opt for Tile or List, depending on what you find easier to read. Click Tile/List button to toggle the layout.
7. In the Tile layout, you can see what each zap does by hovering your cursor over the buttons. In List view, the function of each Zap is displayed on the buttons.
8. If you do not see the integration you need, you can search from the search bar. Once you see the integration you need, click the + button to add it and start automating tasks.
9. Before you create, read details on what the Zap does to ensure you are creating the right integration, and then click “Create this Zap.”
10. From your Zapier account, you will need to select your Unbounce account and authorize it. Authorizing your Unbounce account will prefill the details such as your client ID, landing page, sticky bar, or overlay. From there, click continue. Your Unbounce Zapier connection will be ready, but you need to set up triggers and actions to complete the integration.
11. Set up triggers and actions until the circles on the left sidebar show a green checkmark. Zapier offers a complete guide on how to set up the integrations. If you are ever lost trying to set up the integrations, you can always write the Zapier support team to get fast help.
12. Turn on your Zap by clicking the On/Off toggle button and your Zap will be ready to roll.
13. If your Unbounce landing page is not receiving leads already, Unbounce notifies Zapier through a mock form. You can use this form to complete the Unbounce Zapier integration.
After a successful Unbounce Zapier integration, your created zaps will appear on the Page Overview section. You can see the zaps on the “Powered by Zapier section. These Zaps will either be On, Off, Unavailable, or Draft.
All your Zaps will be On once you create them as this is their default state. If you want to turn them off, click the On/Off toggle button. If any of the Zaps is off and you’d rather have it on, click the On/Off toggle button again.
Zaps in the draft section are those that you never finished setting up. If you leave a Zap before you complete the set up, it appears in the draft section. If a zap shows it is unavailable, it is still active, but you cannot access it. If you do not want a given zap to continue running, you can delete it from the Powered by Zapier tab. You can check whether the integration is complete from the View Leads and ensure that your leads show up.
You can also see how your Zap is performing by opening your Zapier account and opening Task History. From the History tab, open the Success icon from your integration and you will see how the tab performs.
Your Unbounce Zapier connection is now complete and you can start automating tasks.
Integrate Your Unbounce Landing Pages with Google Analytics
Data is important to every business online reputation. You need to know how your campaigns are faring, and you can do that by getting the data you need. Once you have an Unbounce Zapier connection, you need Google Analytics to track your progress.
All you need is a Google Analytics account, an Unbounce account, and your working domain. Google requires that you remove any personally identifiable information (PII) from the URL you will pass Unbounce to Google Analytics.
You can integrate Google Analytics using Script Manager. To do that, open Google Analytics and get a website tracking ID. Add the ID in Script Manager and Add Script Details. You will see Script Usage and Script Details pages. From the Script Usage field, enter the subdomains you need Google to track and show details. Save and Publish the integration and you are ready to go.
You can also manually add Google Analytics by adding the Google tracking code in your landing page code. If you know how to add code, this can be an easy way.
You can use Google Analytics on your entire landing page, on the sticky bars, or on the popups. This way, you will have the data you need to improve your marketing campaigns.
Conclusion
The Unbounce Zapier connection is great as it allows you to automate tasks. Your landing page being important in your marketing campaigns and your business growth, it would do your business good to integrate Unbounce Zapier accounts and start seeing better results in your marketing efforts.
