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Uncool is a blog where we will share our thoughts about the power of narrative in branding, marketing, entertainment.
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Early-Stage Startup Branding: Solve The Problem, My Friend
Early-Stage Startup Branding: Solve The Problem, My Friend
Early-stage startups have one main mission: pinpoint and tackle a specific issue. This isn’t just about product or service development…
Renato Galisteu
Sep 12, 2023
Being a founder doesn't make you a CEO or a Leader
Being a founder doesn't make you a CEO or a Leader
Being good at pitching and raising doesn’t make you a good leader for your company.
Renato Galisteu
Jan 3, 2023
Growth is culture. Stop talking only about user acquisition and performance
Growth is culture. Stop talking only about user acquisition and performance
Growth is a culture, not a cool name for a department. A “Growth” professional (should) evaluate all the opportunities in which the…
Renato Galisteu
Oct 3, 2020
Wind Of Change: Spotify’s original podcast is a storytelling masterclass
Wind Of Change: Spotify’s original podcast is a storytelling masterclass
The project, led by journalist Patrick Radden Keefe is a compelling narrative filled with research and absurdity
Luisa Migueres
Jul 26, 2020
Why you should stop telling people your brand's origin story
Why you should stop telling people your brand's origin story
The moment you write the story that represents your company, you're telling people how they should evaluate it
Luisa Migueres
Jul 19, 2020
Por que você deve parar repetir a história da origem da sua marca
Por que você deve parar repetir a história da origem da sua marca
No momento em que você escolhe a história que te representa, você está dizendo para as pessoas com qual régua elas devem te medir.
Luisa Migueres
Jul 15, 2020
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