Advertising

MarketWatch’s Frank Barnako published a piece (free sub req’d) about podcast advertising, out of which a few nuggets of information are worth noting:

• Podshow claims to have reached in Q405 their 2006 revenue target of $300 to…

The MIT Advertising Lab points to this picture of a building rooftop covered by the branding of the business occupying it (in the example: Target). It turns out, reading the comments related to the post, that this Target store is located next to O’Hare airport…

Brightcove, the company founded by Jeremy Allaire, is disclosing its advertising platform offering in this Clickz piece. This goes a step further from the pre-alpha launch presentation Jeremy gave at the Web 2.0 conference.

I have attended last night’s session of the Entrepreneurial Thought Leaders (ETL) program featuring Mark Zuckerberg, the Founder and CEO of the Facebook, and Jim Breyer, Accel’s Managing Partner who is sitting on the board of the company after his firm led a…

I recommend reading John’s interview of Google’s Omid Kordestani, who also spoke at the Web 2.0 conference (see SearchViews’ account). Omid was the first sales/business person to join Google in 1998, and runs sales and global business development for the…

Search Engine RoundTable points to a thread on WebMasterWorld related to the effectiveness, measured in revenues, of Google AdSense versus Yahoo Publisher Network. Message 9 provides a good summary:

As the growing number of Web 2.0 rely on advertising as their main source of revenues, I read with interest a great summary published by SearchViews, on the four types of contextual advertising.

• Search-based Contextual…